Email Marketing When Contacts Have Multiple Email Addresses?

Marketing & Content Hub Email Marketing Tool
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1

How does everyone handle sending marketing emails to contacts with more than one email address?

Best idea I’ve had so far is to use a workflow to rotate which email is the primary one, but that feels unnecessarily complex and hard to scale.
(Currently the 2nd and 3rd emails are stored in custom fields since you can’t bulk import multiple emails otherwise)
Thanks!

2

Hi @nychd,

Rotating emails via workflow is risky as subscription status is email based, not contact record based and you might get into some situations where that causes issues.

As far as approaches go, here are the two I see:

  • Create separate contact records for each email address. This has the obvious downside of creating redundancy in the portal.
  • In Marketing Hub Professional, you can use workflows and the workflow action “Send internal marketing email” to send automated emails to custom fields. This is where you could reference your additional fields. (No one has to know that you’re not using this action for emails other than internal emails. Let’s keep that a secret.) I’m pretty sure it’s not meant to be used that way but it works perfectly.

Best regards

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Thank you Karsten for the insight! The internal marketing email feature seems much more “soigne”
For the purpose of tracking, metrics, triggers, etc. are internal marketing emails treated the same as a regular email? Your response here seems to imply they are, but I wanted to confirm.

4

Hi @nychd,

I have no reason to believe that the tool behaves differently now :slightly_smiling_face:

Let me know if you have any follow-up questions.

Best regards