Email Click-Through Rate VS Click rate

Hello @laniemae2608

Click rate is the % of contacts that clicked an email compared to the % of contacts the email was delivered to.

Click through rate is the % of contacts that clicked an email of those that opened the email.

As click through rate is always using a smaller sample of contacts, this metric will always be higher than a campiagn’s click rate. You can learn more about analyzing your sends within HubSpot here.