# Email addresses attributed to wrong prospect **URL:** \ **Category:** Account & Settings\ **Tags:** contacts\ **Created:** [January 16, 2023, 3:12pm UTC](https://community.hubspot.com/t/email-addresses-attributed-to-wrong-prospect/72967 "2023-01-16T15:12:05Z")\ **Posts on this page:** 4\ **Page:** 1
**Author:** ![CDuffy2](https://avatars.discourse-cdn.com/v4/letter/c/b9bd4f/32.png) [@CDuffy2](https://community.hubspot.com/u/CDuffy2)\ **Post date:** [January 16, 2023, 3:12pm UTC](https://community.hubspot.com/t/email-addresses-attributed-to-wrong-prospect/72967/1 "2023-01-16T15:12:05Z")
Hello! I recently created a form which is used by our SDR team to submit contacts to our database, and I get an email notification every time a new prospect’s details have been added. However, I have just noticed that the email addresses of several different prospects are now saved under another prospect’s name - i.e. instead of creating a new contact each time details are submitted via the form, email addresses of various prospects are saved under one prospect’s name. Why is this happening and how do I unpick it? ---
**Author:** ![Phil\_Vallender](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/phil_vallender/32/48924_2.png) [@Phil\_Vallender](https://community.hubspot.com/u/Phil_Vallender)\ **Post date:** [January 16, 2023, 3:26pm UTC](https://community.hubspot.com/t/email-addresses-attributed-to-wrong-prospect/72967/2 "2023-01-16T15:26:14Z")
Hi @CDuffy2 This is most likley being caused by the cookies on the browser where the form is being submitted. You will need to switch on the option to **Always create contact for new email address** You can find more details about that option here: [Customize your form options](https://knowledge.hubspot.com/forms/create-forms#customize-your-form-options) Hopr this helps. ---
**Author:** ![CDuffy2](https://avatars.discourse-cdn.com/v4/letter/c/b9bd4f/32.png) [@CDuffy2](https://community.hubspot.com/u/CDuffy2)\ **Post date:** [January 16, 2023, 3:39pm UTC](https://community.hubspot.com/t/email-addresses-attributed-to-wrong-prospect/72967/3 "2023-01-16T15:39:34Z")
Hi Phil, thanks so much for your response. I’ve switched on the option so hopefully going forward contact details will be saved under the correct contact. However, I was wondering, is the possibility of this happening flagged anywhere? Because if it’s not it’s a pretty big oversight… it looks like it’s going to take a massive amount of work to untangle. Sort of related (as I’m looking for a solution to the problem of all this unpicking of contacts!), do you know if there is a template Excel sheet for bulk lead import and if there are any settings that I need to select before bulk import? Thanks again for your help! ---
**Author:** ![Phil\_Vallender](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/phil_vallender/32/48924_2.png) [@Phil\_Vallender](https://community.hubspot.com/u/Phil_Vallender)\ **Post date:** [January 17, 2023, 11:50am UTC](https://community.hubspot.com/t/email-addresses-attributed-to-wrong-prospect/72967/4 "2023-01-17T11:50:24Z")
Hi @CDuffy2 I think that the primary use of HubSpot forms is for website conversions where cookie-based pre-population of fields is considered a powerful feature of HubSpot, and repeated entry of the same form over and over (at the same IP) is more of an edge case. I think HubSpot tries to flag this in the form options: ![Forms-HubSpot.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/2/5/2536bf0b57823e0c87764793e16c63c4c773fdb4.png) But it does take some reading around the subject to fully understand the nuances. While using the same form over and over is a sound strategy at a live event, I’d encourage organisation to get sales reps to add leads to the CRM using a customised new contact form as per: [Customize the create record form for each object](https://knowledge.hubspot.com/crm-setup/set-up-fields-seen-when-manually-creating-records) Hope this helps.