Boman Sport’s audience includes amateur and professional athletes, children, young people, and adults — including older adults.
What challenge are they helping their audience overcome?
First and foremost, they help by crafting sportswear that makes people feel comfortable and secure while wearing it during any activity, demonstrating the innovation of their products over time.
How do they do it?
By incorporating Dry-Tech fabric, they ensure that their entire audience experiences the quality-to-price ratio when wearing a Boman Sport garment.
Who is the brand? Don Yepes, a fast-food restaurant focused on delivering quality and great service.
Who is the target audience? Families, young people, workers, and anyone who enjoys fast food.
What challenge are they helping their audience overcome? The need to find fast food that is delicious, high-quality, and paired with excellent service.
How do they do it? By offering quality products, customer care, fast service, and a pleasant experience.
Apple is a technology brand that offers devices and services, recognized for its design, innovation, quality, and integrated user experience.
Who is its audience?
Its audience is broad, but primarily consists of people who value technology, design, quality, minimalism, ease of use, and the status associated with the brand.
What challenge are they helping the audience overcome?
They help people communicate, create content, work, be entertained, and organize their lives through easy-to-use, interconnected devices.
How do they do it?
They do this by combining technology, design, ease of use, and an ecosystem of products and services that work together, along with a strong brand identity.
Beyond Roots is a temple dedicated to healing the colonial wounds that remain open in the cultural identity of millions of Cubans who, for centuries, have dressed themselves in the size of distant beauty canons, oblivious to their own roots. They offer a reunion with your hair essence; to make peace with your rebellious, misunderstood, and seemingly untamable hair.
Who is the brand? Cine Colombia. Here, they don’t act like a simple ticket-selling company, but like the grand stage. They are the ones who decide to lend their most valuable screen to give a voice to the country’s true stars.
Who is their audience? Us: ordinary Colombians who go to the movies to disconnect from the routine and have a good time.
What challenge do they help overcome? Disconnection from our roots. In the fast-paced day-to-day, it is very easy for us to forget the invisible work of farmers, artisans, and fishermen. The challenge the brand takes on is to prevent us from losing our identity and local pride, especially just before consuming a foreign blockbuster.
How do they do it? Through the magic of cinema! They take advantage of that perfect moment when the lights go out and everyone is silent to show the day-to-day life of these Colombian workers, but with Hollywood quality. They move us, remind us of what we are made of, and create an incredible sense of belonging before the show begins.
It is a global social networking platform designed to connect people, build communities, and share multi-format content (text, photos, videos, and links).
Who is its audience?
A broad and diverse audience, predominantly adults and families looking to stay in touch with friends, join interest-based groups, and consume news or local commerce.
What challenge does it help its audience overcome?
Distance and the lack of centralized channels to stay in touch with acquaintances, stay informed, and belong to like-minded communities.
How do they do it?
Through an interactive post feed, messaging tools, themed groups, and business pages that facilitate social interaction and constant communication.
The brand is Uber. Its audience consists of people who need practical, safe, and affordable transportation, as well as drivers who need to earn money independently while managing their own time.
The challenge is to provide an affordable, efficient, and safe service while also offering independent work opportunities to drivers.
How do they do it? By creating a digital network where both groups can interact in a simple and efficient way to offer and consume the service.
In 2012, many people were struggling to get to work in cities around the world. This was a daily battle due to inefficient public transportation and the high cost of taxis. On the other hand, unemployment affected a large portion of the population. The founders of Uber had a moment of inspiration and a great idea: to bring these two groups of people together in a profitable and efficient business. Thus, Uber was born, offering a new form of independent work and a comfortable, clean, and affordable way to get around.
Who is the brand? Sushipop is an Argentine gastronomy brand specializing in sushi, aiming to offer a more affordable option in a category that is typically expensive or perceived as exclusive.
Who is their audience? Their audience consists of middle-class men and women who enjoy eating sushi and value both the experience and purchasing it at a reasonable price. They are consumers who look to treat themselves from time to time, sharing a meal with a friend or partner, while remaining price-sensitive.
What challenge are they helping their audience overcome? The main challenge is that sushi is considered an exclusive and expensive meal. In this case, Sushipop seeks to break down that economic barrier and turn sushi into a more everyday and accessible option.
How do they do it? By focusing on a good price-to-quality ratio and variety. The brand aims to offer more economical options compared to the competition, allowing their customers to enjoy sushi without feeling like they have to make a significant financial effort.
Who is the brand? Nike is a global brand for sportswear, footwear, and athletic equipment, founded in 1964 by Bill Bowerman and Phil Knight, with a core purpose of inspiring and innovating for every athlete in the world.
Who is its audience? Its audience ranges from high-performance athletes to everyday people seeking an active lifestyle, pushing their own limits, or simply adopting a sporty and urban aesthetic in their daily lives.
What challenge are they helping their audience overcome? They help people overcome self-doubt, apathy, and physical or mental barriers that prevent them from getting moving and reaching their full potential.
How do they do it? They achieve this through three main avenues:
Product innovation: Designing high-performance technology (such as Air cushioning or lightweight fabrics) that optimizes comfort and physical capability.
Motivational narrative: Building an iconic brand message (“Just Do It”) backed by elite sports figures who embody personal achievement.
Community and lifestyle: Offering digital training apps and designs that connect sports culture with urban fashion.
Who is the brand?
Duolingo is a language learning platform that aims to make learning a new language accessible, entertaining, and easy to incorporate into everyday life. Its most recognizable character is Duo, the green owl, who has become a fundamental part of the brand’s identity.
Who is its audience?
People of all ages who want to learn a language, especially those looking for an accessible, practical, and entertaining alternative to traditional learning methods.
What challenge are they helping their audience overcome?
The challenge of learning a new language without it feeling like an obligation or a difficult task. Many people give up on learning because they lack time, motivation, or consistency.
How do they do it?
Duolingo turns learning into a game. It uses short lessons, points, streaks, levels, rewards, and challenges to keep users motivated and build the habit of learning every day. Additionally, it employs a fun and recognizable brand personality with Duo as the star to connect with its audience and make learning feel more entertaining.
Who is the brand? The brand is Prudence, a condom brand created for health care.
Who is its audience? All people who have or are about to begin an active sex life.
What challenge are they helping their audience overcome? The challenges they are helping to overcome are STIs and STDs, as well as helping people enjoy and explore their sex life in a way that makes them feel comfortable.
How do they do it? By creating a variety of products with different sensations for users, as well as through their social media posts, raising awareness for anyone who has questions.
Columbia Sportswear is a North American brand of clothing and outdoor gear that focuses on making nature accessible to everyone, without complications or exorbitant prices.
Who is their audience? Real people who enjoy the outdoors: from those who go hiking on weekends to families who travel or walk around the city in the rain. They are not aiming to be the brand for elite alpinists, but for the everyday enthusiast.
What challenge do they help overcome? Bad weather and discomfort. Their goal is to ensure that cold, rain, or suffocating heat doesn’t keep you locked at home or ruin your outing.
How do they do it? By designing durable and functional clothing with proprietary technologies (such as their famous reflective thermal lining Omni-Heat or waterproof fabrics Omni-Tech) that keep you protected at a reasonable price.
Avene is a French dermocosmetic brand with a global presence, whose history and efficacy are linked to the thermal spring located in the village of Avene, the qualities of which are backed by scientific studies.
Who is its audience
People of all ages with sensitive, atopic, intolerant, or allergic skin, or specific dermatological conditions. This includes everyone from babies to the elderly, as well as anyone looking to protect their skin from aging and the sun safely.
What challenge is it helping to overcome
The discomfort and frustration caused by skin barrier disruptions, which can affect self-esteem and quality of life when individuals cannot find everyday products that their skin can tolerate.
How do they do it
By combining nature, with its star ingredient, thermal water, and cosmetic technology free from preservatives, fragrances, and alcohol.
Who is the brand? Maybelline, a world-famous makeup brand.
Who is its audience? Women and also men who enjoy using makeup.
What challenge are they helping their audience overcome? The brand helps its consumers enhance their beauty and feel good about themselves.
How do they do it? They offer a variety of products, from lipsticks, foundations, and blushes, among others, that may appeal to consumers and help them achieve the goal of enhancing their natural beauty.