Who is the brand?
Nike is a company dedicated to the design and manufacture of sportswear, footwear, and accessories. Its purpose goes beyond selling products: it seeks to inspire people to push beyond their limits and believe in their potential.
Who is its audience?
Its audience consists of professional athletes, sports enthusiasts, and anyone who wishes to lead an active and healthy lifestyle. It also connects with those seeking motivation, discipline, and personal improvement.
What challenge are they helping their audience overcome?
Nike helps people overcome obstacles such as lack of motivation, fear of failure, insecurities, and physical or mental barriers that prevent them from achieving their goals.
How do they do it?
They do so by creating high-quality, innovative products, but above all through marketing campaigns that tell inspiring stories of athletes and everyday people striving to reach their goals. Their famous slogan “Just Do It” motivates people to take action, trust themselves, and keep moving forward regardless of difficulties.
Platzi is an online education platform that offers various courses focused on what the real market demands, capable of adapting to different study schedules and difficulty levels, as an active and collaborative community.
Who is its audience?
Primarily active young people with internet access looking for better job opportunities in technology and brand sectors.
What challenge are they helping their audience overcome?
It is breaking the lack of democratization of access to education, using education as a driver for social mobility towards well-paid jobs without borders (financial arbitrage), breaking the cycle of poverty in Latin America.
How they do it
By offering accessible prices, active campaigns to attract more people, and high-quality free educational content for their prospects or potential prospects, creating a virtuous circle.
Who is the brand?: Electrolit Who is the audience?: Active individuals, athletes, or anyone needing to recover from dehydration. What challenge are they helping their audience overcome?: Replenishing fluids and electrolytes lost through exercise, heat, illness, or fatigue. How do they do it? They offer a rehydration drink containing electrolytes and glucose that helps replace what the body loses.
Who is the brand: Polestar It is a high-performance electric vehicle brand born in Sweden.
Who is their audience? Primarily entrepreneurs, millionaires, who can be young or adult.
What challenge are they helping to overcome? They are helping to overcome mainly boring eco-friendly cars, creating high-level car design and technology to provide a unique visual experience.
How do they do it? They do it by reducing environmental footprints, replacing traditional materials with steel processed using renewable energy, changing interiors to recycled textiles, and using blockchain technology to ensure that battery extraction is ethical and low-emission.
Rhode Skin is a skincare and makeup brand offering natural finishes, focused on clean beauty. It promotes using makeup to feel better about yourself rather than as a disguise, alongside healthy skin.
Its target audience is primarily young women, but the brand also advocates for inclusivity for anyone who identifies with it.
Rhode Skin helps people understand that beauty is not something bad and that wanting to take care of yourself is okay. Everyone has something special, and products can be used to highlight that rather than hide it.
This message is conveyed through campaigns and posts demonstrating how good skincare and natural makeup can look great, along with a wealth of organic content.
Who is the brand? MAYBELLINE IS A MAKEUP BRAND OFFERING AFFORDABLE PRODUCTS THAT, ABOVE ALL, CONNECT WITH PEOPLE THROUGH ITS DISTINCT PERSONALITY
Who is its audience? WOMEN AGED 18 TO 30
What challenge are they helping their audience overcome? THEY ENCOURAGE PEOPLE NOT TO BE SWAYED BY SCREEN IMAGES, REMINDING THEM THAT EVERYONE IS DIFFERENT AND SHOULD NOT FEEL PRESSURED TO MEET A STANDARD SET BY AN ACTRESS’S APPEARANCE. THEY CONNECT WITH THEIR AUDIENCE BY SHOWCASING REAL FACES
How do they do it? BY RUNNING AD CAMPAIGNS FEATURING EVERYDAY PEOPLE, REGARDLESS OF SKIN COLOR, WHICH HELPS THEM CONNECT WITH THEIR AUDIENCE
Primarily women aged 20 to 50, with a need to shop and a low budget.
What challenge are they helping their audience overcome?
Acquiring various types of beautiful, useful, and unique products at very good prices from the comfort of home.
How do they do it?
Aggressive digital advertising, with constant discount offers, games like spin-the-wheel for additional discounts, paying content creators to suggest products with discount codes, using influencers on social media, messenger marketing, and email marketing.
My brand is Rare Beauty, a makeup brand by the well-known actress Selena Gomez.
Its audience is primarily young women looking to wear makeup with products that offer good finishes and are visually appealing.
They are cruelty-free, meaning purchasing them does not harm animals, and their packaging is easy to use for people with limited mobility. Furthermore, they sell not just a product, but an experience. Customers aren’t just buying Rare Beauty; they are buying into Selena Gomez, a figure with a strong track record and a personal story.
They achieve this by seeking non-aggressive alternatives for animals and creating adaptable, easy-to-use designs for people with limited mobility.
Nike is an urban/sports brand, characterized by its highly original approach to its target audience. It does not use conventional stories; rather, it portrays unique stories where it is easy to feel identified.
Who is its audience
Men and women between 18 and 28 years old with a great passion for sports and urban fashion.
What challenge are they helping the audience overcome
Primarily, Nike in most of its advertising aims to focus on a message of overcoming obstacles and leadership, not giving up on your dreams, and having great determination. That is the message they convey to their target audience.
How do they do it
By creating excellent spots with great storytelling, and additionally engaging the audience with tempting offers.
Umbrella is one of the most recognized and recommended sunscreen brands by dermatologists throughout Latin America.
Who is their audience?
They have a diverse audience ranging from health professionals such as dermatologists and specialists who require reliable treatments, patients with dermatological conditions who need products with high durability and efficacy, athletes, workers, and families looking for safe and hypoallergenic formulas for their little ones.
What challenge are they helping their audience overcome?
The main challenge is to avoid or prevent cellular damage caused by cumulative exposure to multifactorial radiation, helping to combat premature aging, spots, oxidative stress, and the risk of skin cancer.
How do they do it?
Through broad-spectrum technology that blocks UVA, UVB, infrared light, etc., formulas with vitamins C and E, and furthermore, the brand offers different presentations for different tastes and needs, such as: Umbrella Gel, Umbrella Cream, Umbrella Kids, and Umbrella Sport.
SKIN1004 is a Korean cosmetics (K-Beauty) brand whose name is derived from a phrase meaning “angel of the skin.” The brand originally emerged from a great mystery: Is there really a product capable of healing, caring for, and protecting the skin all at once?
After extensive research, they discovered Centella Asiatica, a plant from Madagascar that locals had traditionally used to heal and soothe wounds. Thus, Centella became the star ingredient in their cosmetic products, specifically designed for all types of sensitive skin.
Today, SKIN1004 is the angel for millions of people suffering from acne. Its formulas relieve, soothe, protect, and heal the skin thanks to a basic concept that uses high-quality, 100% natural ingredients. This approach successfully demonstrates that traditional methods remain effective and can even be transformed into something magical.
Who is the brand?: Sephora is one of the world’s largest beauty brands, covering makeup, skincare, haircare, fragrances, and more.
What challenge are they helping their audience overcome?: Sephora helps its audience move away from traditional beauty standards and overcome self-critical judgment in front of the mirror.
Who is their audience?: All beauty enthusiasts from different generations. Consumers looking to express their identity through makeup and personal care.
How do they do it?: Through inclusion and authentic representation, mental health and self-expression, and technology and community.
Farmasi is a Turkish personal care products company.
Who is its audience?
It serves both men and women, but is specifically targeted at women.
What challenge are they helping their audience overcome?
They provide better products to the public that aid in achieving superior personal care, allowing for a better appearance at an affordable cost. The products are vegan, and through them, they provide consumers with a sense of well-being and dignity.
How do they do it?
By offering high-quality, affordable vegan products for personal care.
It is a brand specializing in arrangements for special celebrations, featuring flowers, balloons, plush toys, and more to create a surprise.
Who is your target audience?
Anyone who wants to be thoughtful and special, helping to remind the recipient just how special they are.
What challenge are you helping your audience overcome?
Apathy. The brand helps create special and unforgettable moments, bridges gaps, and even serves as the beginning of many relationships. It celebrates the unique and unrepeatable moments of life.
How do you do it?
By designing arrangements tailored to the tastes of the recipients, with special details and a focus on making each piece unique and special. We provide personalized service so that the client feels supported in the step before the surprise is revealed.
Spotify is a music and entertainment streaming platform that allows people to listen to music, podcasts, and other audio content in a simple and personalized way.
2. Who is its audience?
Its audience is very broad, but it especially includes people who consume music and digital content daily and want to have access to their favorite artists and songs from anywhere.
3. What challenge are they helping their audience overcome?
Spotify helps overcome the difficulty of finding, organizing, and easily accessing the music we want to listen to. In the past, listening to music involved buying records, downloading songs, or manually searching for what to listen to. Additionally, discovering new artists could be complicated.
4. How do they do it?
Spotify solves this by offering millions of songs and audio content on a single platform, accompanied by personalization and discovery tools. Its playlists, recommendations, and features like Discover Weekly allow each user to find music tailored to their tastes.
In short, Spotify turns the problem of “what do I want to listen to?” into a personalized experience, making music discovery just as important as listening.