Stradivarius is a youth fashion brand, offering a variety of clothing that adapts to different trends and body types.
Who is their audience?
Primarily teenagers and young people seeking to express their identity through clothing.
What challenge are they helping their audience overcome?
The challenge of finding ideal outfits and looks for various occasions, while also helping young people express their personality and feel like themselves.
How do they do it?
Through diverse clothing designs for different seasons, staying updated with trends.
Sephora is a brand that offers various products and services for skin care, such as makeup, creams, perfumes, or cosmetics.
Who is their audience?
Predominantly young women and teenagers; people interested in makeup products, hair care, skin care, or cleansing routines, those looking for trending products to enhance their appearance.
What challenge are they helping the audience overcome?
Insecurities regarding their skin through the sale of care products, or people seeking makeup to enhance their beauty.
How do they do it?
By offering a wide range of brands, products, and services for all types of people, skin types, needs, and budgets.
Starbucks is a brand that sells coffee and all its variations. It is a company that has grown thanks to its ability to connect with the public, drawing them in with the atmosphere of its stores, its service, and the personalization offered to each individual. Despite only selling coffee—something people can usually have at home—the brand makes the simple act of drinking coffee in a store a truly magnificent experience.
Who is their audience?
Their audience consists of people looking for a cozy place to have conversations, hold work events, go on dates, or enjoy a coffee day with friends.
What challenge are they helping their audience overcome?
Daily disconnection and rush.
How do they do it?
By offering a comfortable space away from home or work, and providing personalized service, such as writing the customer’s name on their cup.
PISA: It is a leading pharmaceutical company in the Republic of Mexico, responsible for distributing and marketing medicines, dressing materials, and medical devices.
Who is its audience?
Healthcare professionals, the general public, and the government.
What challenge are they helping their audience overcome?
Helping consumers improve their health status.
How do they do it?
By creating various products for each need, but focused on improving the healthcare sector.
Who is the brand
Starbucks is a global beverage and food company, specializing in coffee and shakes, offering a wide variety of these for people to enjoy.
Who is their audience
Primarily among teenagers and younger adults, who want to consume a beverage that isn’t too expensive compared to other coffee companies, and with multiple options.
What challenge are they helping their audience overcome
A company that is accessible in terms of price compared to others, with a warm and cozy atmosphere, perfect for spending an afternoon with friends, or simply to buy a more affordable, delicious coffee with a variety of options.
How do they do it
By offering a wide variety of beverages, quality, and fast service. They provide a very warm, cozy, and home-like atmosphere, conveying that sense of tranquility.
Who is the brand?
Creamy is a Brazilian skincare brand that develops effective products with science-based formulas and high-quality ingredients.
Who is its audience?
People who want to take care of their skin in a practical, safe, and efficient way, from beginners to those who already have a skincare routine.
What challenge is it helping its audience overcome?
The difficulty of finding truly effective products and understanding how to build a suitable skincare routine for each skin type.
How does it do this?
By developing products with scientifically proven active ingredients, simple formulas, and clear communication, making skincare more accessible and easier to understand.
Who is the brand?: Apple, a leading technology company in the design of electronic devices, software, and services.
Who is its audience?: Students, professionals, creatives, and people seeking intuitive, secure, and high-quality technology.
What challenge are they helping their audience overcome?: The complexity and disconnect in using technological tools for working, creating, and communicating in daily life.
How do they do it?: By developing an ecosystem of innovative products that integrate seamlessly, featuring minimalist and user-friendly design.
Pollo Avimax is a food industry brand dedicated to the production and distribution of chicken and poultry products. It positions itself as synonymous with freshness, nutrition, guaranteed quality, and performance, serving as a reliable ally in the kitchen for daily meals.
Who is its audience?
Primarily families, homemakers, and individuals seeking a balanced and tasty diet. It also targets small food entrepreneurs who need excellent quality raw materials at a good price for their businesses.
What challenge are they helping their audience overcome?
The challenge of finding fresh, safe, and affordable proteins in the everyday market. They help overcome the lack of time and concerns about feeding the family well, addressing the need to cook nutritious and delicious meals without complications.
How do they do it?
Through standardized processes and rigorous quality controls from breeding to distribution. They offer a variety of clean and practical cuts that save preparation time, ensuring the product always arrives fresh from the farm to the consumer’s table.
Who is the brand?
Pan Bimbo Integral is a product of the Bimbo brand, a company dedicated to producing baked goods. Its whole wheat bread is characterized by offering a nutritious and practical option for daily consumption.
Who is its audience?
Its audience consists of people looking for a healthier diet, such as families, young people, adults, and individuals who want to look after their well-being without giving up bread.
What challenge are they helping their audience overcome?
They help people who want to improve their eating habits by offering an alternative with higher fiber content than traditional white bread, facilitating a more balanced diet.
How do they do it?
They do so by producing whole wheat bread with selected ingredients, focused on providing fiber and good taste, and by making it available in supermarkets and stores, which facilitates access for consumers.
One of my favorite brands is Airbnb, because it transformed a common need into a different travel experience.
Characters – Who is the brand?
Airbnb is a digital platform that connects travelers with people who offer accommodations and experiences in various destinations.
Who is their audience?
Travelers looking for more flexible, authentic options that are closer to local culture. It also targets hosts who wish to generate income through their properties.
Conflict – What challenge do they help overcome?
Many travelers find hotels expensive, impersonal, or ill-suited to their needs. Moreover, truly getting to know a destination can be difficult when the experience is limited to traditional tourist spots.
Resolution – How do they do it?
Airbnb allows users to book houses, apartments, rooms, and local experiences through a simple platform. In this way, it offers greater variety and helps people not just visit a destination, but feel like part of it.
Its story shows that a brand can connect with its audience when it understands a real problem and offers a practical, approachable, and memorable solution.
Storytelling is a way of communicating ideas through a narrative that connects with the audience’s emotions. A simple storytelling framework includes a character, a problem, a solution, and an outcome. First, the character and their situation are introduced. Then, a challenge or conflict arises. Next, the character finds a solution, which could be a product, a service, or an idea. Finally, the positive outcome is revealed, showing how the situation changed. This framework helps make the message more engaging, memorable, and persuasive.
Izhan is a Spanish influencer who creates videos about cinematic photography and editing, where he discusses mental health, personal growth, and life experiences.
Who is their audience?
Young people aged 18 to 35 who aspire to be creative, disconnect from modern life, develop as individuals, and embrace transparency and authenticity in their flaws.
What challenge are they helping their audience overcome?
Amidst fears, pain, imperfections, or everything we carry, they help people move forward and become a bit more real and authentic, embracing imperfections and flaws.
How do they do it?
Through videos that use slow and fast shots, with music guiding everything in the background, a voiceover that connects with the audience, and a compelling story to tell.
Young people, contemporary adults, and seniors, particularly Venezuelans or those in the diaspora.
What challenge do they help overcome?
They help bridge the gap between renewal and maintaining an emotional connection, practicality, and what works in the kitchen.
How do they do it?
They use elements that evoke nostalgia, employ traditional media for mass strategies, and simultaneously leverage digital platforms. They analyze consumers through studies to better understand them.
Who is the brand? CeraVe is a US-based dermocosmetic brand that offers skincare products, developed with dermatologists.
Who is their audience? Men and Women looking to treat their skin with dermatological products.
What challenges are they helping their audience overcome? They help treat skin problems that people may develop, giving their skin a better appearance.
How do they do it? By offering dermatological products for all skin types.
Chocapic is a chocolate cereal brand by Nestlé, best known for its chocolate flavor and its mascot, the Chocapic dog. The brand aims to make breakfast a more fun and appealing experience.
Who is its audience?
Its target audience is children and teenagers, although it also appeals to parents and families, as they are typically the ones making purchasing decisions.
What challenge are they helping their audience overcome?
They aim to make breakfast an enjoyable experience, encouraging children to eat before starting their day. For parents, it also represents a practical option for family breakfasts.
How do they do it?
They achieve this by offering a chocolate-flavored cereal and using fun, approachable communication.
Who is their audience?
Girls and women who want to be able to do their own makeup, each with different needs, using their long-lasting products
What challenge are they helping their audience overcome?
The lack of time to apply makeup and eliminating the need for a professional makeup experience by making products easy to use
How do they do it?
By designing attractive products for their audience that make them want to use them, knowing they don’t need much experience because they use familiar application methods, and by ensuring their products are long-lasting