# E-mail marketing

**URL:** <https://community.hubspot.com/t/e-mail-marketing/58122>\
**Category:** Email Deliverability\
**Tags:** marketing-email\
**Created:** [June 1, 2022, 10:28am UTC](https://community.hubspot.com/t/e-mail-marketing/58122 "2022-06-01T10:28:31Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![TDevillierre](https://avatars.discourse-cdn.com/v4/letter/t/7c8e57/32.png) [@TDevillierre](https://community.hubspot.com/u/TDevillierre)\
**Post date:** [June 1, 2022, 10:28am UTC](https://community.hubspot.com/t/e-mail-marketing/58122/1 "2022-06-01T10:28:31Z")

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Hello, I would like some help in creating a newsletter campaign.

I have created a template and I did a test by sending it to an email address. However, the email is sent to the spam folder, how to avoid this?

Thank you in advance for your help,

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [June 1, 2022, 11:00am UTC](https://community.hubspot.com/t/e-mail-marketing/58122/2 "2022-06-01T11:00:16Z")

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Hi @TDevillierre,

This is a common problem, unfortunately. Could you confirm that you have [connected your email sending domain](https://knowledge.hubspot.com/domains-and-urls/connect-your-email-sending-domain) and set up email authentification ([SPF, DMARC](https://knowledge.hubspot.com/email/can-i-use-a-dmarc-policy-with-hubspot))? Both are considered best practice and should help with your email deliverability and would be the first steps towards better deliverability.

In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider. With that in mind, here is a list of things that I’d recommend reviewing:

[Connect your email sending domain](https://knowledge.hubspot.com/cos-general/how-to-connect-your-email-sending-domain)

[Use a DMARC policy with HubSpot](https://knowledge.hubspot.com/email/can-i-use-a-dmarc-policy-with-hubspot)

Only email contacts who for whom you have a legal basis to communicate

Validate emails before sending to avoid hard bounces at all costs (e.g. Neverbounce, Zerobounce)

Remove unengaged contacts from list regularly for higher engagement rates

Avoid as many [spam trigger words](https://blog.hubspot.com/blog/tabid/6307/bid/30684/the-ultimate-list-of-email-spam-trigger-words.aspx) as possible

Test the [spammyness of your email](https://www.mail-tester.com/)

@kaburke wrote an excellent [email deliverability listicle](https://community.hubspot.com/t5/Email-Deliverability/The-Email-Deliverability-Listicle/td-p/433080) and @natsumimori also compiled a lot of great resources [here](https://community.hubspot.com/t5/Email-Deliverability/Evergreen-contents-list-around-Marketing-Email-amp/td-p/363631). I highly recommend you check out both. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam or that email service providers noticed high bounce rates from you.

If you have already taken some of these steps or more context to share, let me know.

Best regards!