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Q: I’m creating an email for every piece of collateral multiplied by the number of salespeople. Is there any way I can dynamically generate the email, based on the collateral & assigned salesperson??
Short A: Totally … use smart content and lists.
Longer A:
-1- You’ll want to build smart lists that add contacts as they download assets.
Examples:
- Contacts Who’ve Downloaded Ebook - Web Dev
- Contacts Who’ve Downloaded Whitepaper - HubSpot
- Contacts Who’ve Downloaded Case Study - Acme Printing
-2- You’ll want to clone your email template and make the email body in the new template ‘smart’ as follows …
(see image)
Basically, you’re adjusting the content of the email body to accommodate the list to which the recipient belongs. Remember, if a contact belongs to more than one list the first smart content rule that matches will fire …
-3- Finally, you’ll want to use a personalization token within each email body signature so that the email is signed using the assigned salesperson.
Always happy to help you build on HubSpot.
Best,
Frank
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