# Dynamic UTM for Referral Program

**URL:** <https://community.hubspot.com/t/dynamic-utm-for-referral-program/119032>\
**Category:** HubSpot Ideas\
**Tags:** domains-urls\
**Created:** [October 23, 2024, 7:11pm UTC](https://community.hubspot.com/t/dynamic-utm-for-referral-program/119032 "2024-10-23T19:11:45Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![ZBlankenship](https://avatars.discourse-cdn.com/v4/letter/z/9f8e36/32.png) [@ZBlankenship](https://community.hubspot.com/u/ZBlankenship)\
**Post date:** [October 23, 2024, 7:11pm UTC](https://community.hubspot.com/t/dynamic-utm-for-referral-program/119032/1 "2024-10-23T19:11:45Z")

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I’m in the process of creating a referral program within HubSpot and think a dynamic UTM paramter would be incredibly helpful with associating referrals with the existing clients who referred them.

This is how it would work:

1. An email is sent out to a list of contacts and asking for them to share the linked landing page with potential referrals. The email would contain a tracking URL that has a dynamic UTM associated with a contact’s HubSpot Record ID field (“[www.example.com/r](http://www.example.com/dynamic_UTM)ecord\_id”).
2. When the URL is clicked by each individual contact, the UTM parameter updates to the existing contact’s HubSpot Record ID. This way, whenever they share the URL with a potential test we would always know who referred them to us.
  - For example - if a contact named Joe Smith has a record id of 123, the url would be updated to “[www.example.com/123](http://www.example.com/123)”. If tracking showed that a referral came in via this url, we’d know Joe Smith was the one who referred them.

3. The UTM parameter could then be passed down to a HubSpot form using the method mentioned on this page: [https://community.hubspot.com/t5/Tips-Tricks-Best-Practices/How-to-pass-UTM-parameters-to-HubSpot-form/td-p/491554](https://community.hubspot.com/t5/Tips-Tricks-Best-Practices/How-to-pass-UTM-parameters-to-HubSpot-form/td-p/491554)

If this is an already existing feature or capability of HubSpot, please let me know how I can go about setting it up!