Dynamic content in email based on contact info.

Marketing & Content Hub Lists, Lead Scoring & Workflows
1

Hey how are you doing, In our scenario, there is an email named ‘We Miss You! Login to keep your account active’, we send this to contacts based on their last login date. I’ve used workflow where I have automated condition if last login date is more than 3 days ago, I will send an email. Now what I want is to add contact’s name inside HTML email. like below:

"Dear {{name}},

We noticed you last logged into your account three days ago. We are reaching out to you to make sure everything is okay "

instead of {{name}}, I want names of contacts that weren’t logged in 3 days. Does workflow or marketing emails provide any way where contact’s name could be added to the template?

2

Hi @unitedmarket,

Yes, this is possible with personalization tokens: Use personalization tokens

In an email, find Personalize in the menu bar, click it, make sure the object Contact is selected in the dropdown and then look for First name and Last name.

Best regards!

3

Thanks it worked, you have been very helpful

4

How do we place the personalized token within the HTML file?

5

I was able to find the answer using the community, thanks