# Duplicate leads

**URL:** <https://community.hubspot.com/t/duplicate-leads/119869>\
**Category:** Tips, Tricks & Best Practices\
**Tags:** professional\
**Created:** [November 5, 2024, 6:47pm UTC](https://community.hubspot.com/t/duplicate-leads/119869 "2024-11-05T18:47:55Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![ISmolin](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ismolin/32/52340_2.png) [@ISmolin](https://community.hubspot.com/u/ISmolin)\
**Post date:** [November 5, 2024, 6:47pm UTC](https://community.hubspot.com/t/duplicate-leads/119869/1 "2024-11-05T18:47:55Z")

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Good day, colleagues,

How can duplicate companies be merged in an automated way?

Thank you.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [November 5, 2024, 7:06pm UTC](https://community.hubspot.com/t/duplicate-leads/119869/2 "2024-11-05T19:06:39Z")

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Hi @ISmolin,

HubSpot does not have any out f the box capabilities for this, I’d recommend looking at Koalify, a third-party app for HubSpot: [https://koalify.io/](https://koalify.io/)

Alternatively, there’s also Insycle.

Best regards!

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<div class="post-metadata">

**Author:** ![ISmolin](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ismolin/32/52340_2.png) [@ISmolin](https://community.hubspot.com/u/ISmolin)\
**Post date:** [November 5, 2024, 7:16pm UTC](https://community.hubspot.com/t/duplicate-leads/119869/3 "2024-11-05T19:16:11Z")

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Thanks a million, @karstenkoehler You are very helpful as always 🙂

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**Author:** ![ENadeem](https://avatars.discourse-cdn.com/v4/letter/e/b4bc9f/32.png) [@ENadeem](https://community.hubspot.com/u/ENadeem)\
**Post date:** [October 20, 2025, 10:38am UTC](https://community.hubspot.com/t/duplicate-leads/119869/4 "2025-10-20T10:38:16Z")

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i want that if a contact fills a form twice with the same email then 2 contacts should be created with same email, how can i achieve this?

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**Author:** ![STierney](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/stierney/32/186066_2.png) [@STierney](https://community.hubspot.com/u/STierney)\
**Post date:** [October 28, 2025, 5:05pm UTC](https://community.hubspot.com/t/duplicate-leads/119869/5 "2025-10-28T17:05:56Z")

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Hey @ENadeem - thanks for posting in the Community!  
As noted in the Accepted Solution of [this Community post](https://community.hubspot.com/t5/CRM/Multiple-Contacts-With-Same-Email/td-p/770000), this is not currently possible. The email address is the unique identifier in HubSpot. If it wasn’t, that would have implications for consent, confirmation, deduplication and many more topics.  
I hope this provides some clarity!  
Shane, Senior Community Moderator