Drill-downs for Sequences Open/Click Reporting

Workaround - Track / Drill Down Into Sequence Opens and Clicks

1 - Create a property called Import List

2 - Bulk edit all the contacts in a single sequence (e.g. from Contacts → Lists → the list containing all contacts in a given sequence)

3 - Create an Active List

4a - For Opens: apply filters “Recent sales email open date is after” (after <day before date your sequence started>) and “Import List is equal to any of” <Name Of Your Import List>

4b - For Clicks: apply filters “Recent sales emails clicked date” (after <day before date your sequence started>) and “Import List is equal to any of” <Name Of Your Import List>

Want to exclude those who have unsubscribed? Add a filter for “Now in Sequence” (which is a default Contact property).

Limitation: If someone enrolled in a sequence opens (or clicks a link in) a different 1:1 tracked email (“sales email”) from you, they would be captured as well; if you aren’t sending emails to the relevant contacts outside of the sequence in question, this shouldn’t be an issue.


HubSpot - Track Sequence Opens and Clicks Workaround