# Drill-downs for Sequences Open/Click Reporting

**URL:** <https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958>\
**Category:** HubSpot Ideas\
**Tags:** reports, sequences\
**Created:** [April 11, 2019, 1:24pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958 "2019-04-11T13:24:51Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![glencornell](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/glencornell/32/19242_2.png) [@glencornell](https://community.hubspot.com/u/glencornell)\
**Post date:** [April 11, 2019, 1:24pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/1 "2019-04-11T13:24:51Z")

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There’s no way to see the contacts that are actually opening, clicking, replying, and booking meetings on sequences. This report is currently only helpful for evaluating the effectiveness of a sequence but it does not allow users to take action from the report, or understand the full picture of who is interacting with templates within the sequence.

Users need the ability to click the % and see a list of the contacts that have opened or clicked the specific sequence.

 ![Sequences___HubSpot.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/a/2/a2a8703c3c85321b6af0f5a0fa24fe96deb87b04.png)

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**Author:** ![DavidSh](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/davidsh/32/84335_2.png) [@DavidSh](https://community.hubspot.com/u/DavidSh)\
**Post date:** [April 5, 2019, 2:41pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/2 "2019-04-05T14:41:11Z")

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I would like to be able to see a list of which contacts have opened an email in a Sequence. Filtering exists for many other metrics, but not for opens. It seems to be an obvious need - after all, when you use a Sequence, it is only logical to want to know who opened them. The overall open rate statistics are nice, but to close deals, I need to know which leads are opening the emails.

Please add such a simple filter. Apparently it exists in the Marketing Hub, so why not in Sales?

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**Author:** ![MFrankJohnson](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mfrankjohnson/32/22490_2.png) [@MFrankJohnson](https://community.hubspot.com/u/MFrankJohnson)\
**Post date:** [April 5, 2019, 4:11pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/3 "2019-04-05T16:11:22Z")

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Opens with an added ‘Currently in sequence’ filter is similar to the ‘Recent sales emails clicked’ criteria shown.

 ![hubspot-crm-view-filter-recent-sales-emails-clicked.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/9/3/93d7f1d84c47b0b4ee378834254520fa1f50c721.png)  
HubSpot Sales Pro View Filters: Recent sales emails clicked

Hope that helps.

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**Author:** ![DavidSh](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/davidsh/32/84335_2.png) [@DavidSh](https://community.hubspot.com/u/DavidSh)\
**Post date:** [April 6, 2019, 8:01am UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/4 "2019-04-06T08:01:03Z")

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Thanks for your answer. What I really want is a simple way to look at the results of a Sequence and see who opened that particular sequence. In other words, there shouldn’t be a need to go back to Contacts. Since the Sequence shows the percentage of opens, why won’t it provide a list of the particular emails that make up that percentage? Just doesn’t make sense.

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**Author:** ![LumaBendini](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/lumabendini/32/97852_2.png) [@LumaBendini](https://community.hubspot.com/u/LumaBendini)\
**Post date:** [January 29, 2020, 1:49pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/5 "2020-01-29T13:49:14Z")

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I agree! If you can see the percentage of openings in the sequence, why not just see the specific recipient that have opened (just as it is in the Email Marketing session). This issue seems to be unsolved.

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**Author:** ![SGV](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sgv/32/92090_2.png) [@SGV](https://community.hubspot.com/u/SGV)\
**Post date:** [April 2, 2020, 3:26pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/6 "2020-04-02T15:26:43Z")

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I totally agree. What’s the point of having data if you can filter, manipulate and analyze it in order to make better business decisions.

The topline stats are helpful, but in order for this data to be actionable we need to know who opened the email and who clicked further…and be able to export it.

Come on Hubspot…it’s 2020!!!

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**Author:** ![sfinnerty](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sfinnerty/32/29368_2.png) [@sfinnerty](https://community.hubspot.com/u/sfinnerty)\
**Post date:** [September 1, 2020, 12:48am UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/7 "2020-09-01T00:48:42Z")

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Couldn’t agree more, as a sales person or marketer the main thing we need to see is who opened our emails, and we want to be able to do this in each particular sequence as each sequence is unique and targeted, it’s too general running a search on ‘Currently in sequence’ or ‘Recent sales emails clicked’.  
I want to be able to click the “open rate” and see who engaged and is worth following up with.  
It’s crucial information and something I would have expected Hubspot to already have, I’m quite surprised it doesn’t.

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**Author:** ![2chars](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/2chars/32/18130_2.png) [@2chars](https://community.hubspot.com/u/2chars)\
**Post date:** [September 2, 2020, 6:07pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/8 "2020-09-02T18:07:11Z")

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[Here’s a workaround. More details (and an official reply from HubSpot in the thread) here.](https://community.hubspot.com/t5/HubSpot-Ideas/Drill-downs-for-Sequences-Open-Click-Reporting/idc-p/366850/highlight/true#M63927)

 ![31073i5A03DE31B5CEEC15.png](https://d2qpr2jzcazej7.cloudfront.net/original/2X/d/d0151802aa9c84b2d3dbd020889feeb1627713a3.png)  
HubSpot - Track Sequence Opens and Clicks Workaround

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<div class="post-metadata">

**Author:** ![glencornell](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/glencornell/32/19242_2.png) [@glencornell](https://community.hubspot.com/u/glencornell)\
**Post date:** [September 22, 2020, 8:49pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/9 "2020-09-22T20:49:20Z")

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From what I’ve gathered in these comments, this idea appears to be quite similar to the one titled: [Drill-downs for Sequences Open/Click Reporting.](https://community.hubspot.com/t5/HubSpot-Ideas/Drill-downs-for-Sequences-Open-Click-Reporting/idi-p/264556)

In both ideas, the goal is to be able to view the indivudal contacts that make up the summary reporting in sequences. For purposes of organization, and to increase the collective weight of both these concepts, I’m going to go ahead and merge these together, as from a product perspective, I believe both of these problems should be addressed together.

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<div class="post-metadata">

**Author:** ![glencornell](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/glencornell/32/19242_2.png) [@glencornell](https://community.hubspot.com/u/glencornell)\
**Post date:** [April 11, 2019, 1:25pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/10 "2019-04-11T13:25:05Z")

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Empty

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**Author:** ![nick-gat](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/nick-gat/32/51006_2.png) [@nick-gat](https://community.hubspot.com/u/nick-gat)\
**Post date:** [May 14, 2019, 2:12pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/11 "2019-05-14T14:12:28Z")

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Can we get the ability to report on how many contacts a user has enrolled in a sequence? We want to build lists based off this kind of activity but there doesn’t seem to be a way to surface this kind of information.

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**Author:** ![Kmoloo](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kmoloo/32/92468_2.png) [@Kmoloo](https://community.hubspot.com/u/Kmoloo)\
**Post date:** [May 15, 2019, 7:04pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/12 "2019-05-15T19:04:29Z")

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This will be really helpful to see. As a workaround for the reporting not being in existence yet, I’ve been using the following process:

1. Create a new multiple checkbox custom property for “Sequence Membership”

2. Assign all contacts imported or included in the sequence a value (title of sequence) for that property.

3. Enroll contacts and run your sequence.

4. Create a filtered contact view with the following filters:

- Sequence membership is any of “[insert value for title of sequence]”

- Recent sales email open date is after “[insert date sequence started]”

Then, you can see who has opened emails from your sequence. Hope this helps someone.

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**Author:** ![glaurain](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/glaurain/32/102437_2.png) [@glaurain](https://community.hubspot.com/u/glaurain)\
**Post date:** [May 20, 2019, 5:21pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/13 "2019-05-20T17:21:17Z")

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Providing which contacts opened which email in a sequence, as well as what links they clicked on (if any), is basic functionality required by Sales to be able to follow up with the contacts i.e. via phone or other prospecting means.

Thanks,

Gerard

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**Author:** ![bwagner](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/bwagner/32/32521_2.png) [@bwagner](https://community.hubspot.com/u/bwagner)\
**Post date:** [June 3, 2019, 6:27pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/14 "2019-06-03T18:27:42Z")

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I find the Hubspot reporting for sequence tracking useful. However, I would like to see who comprises the group of “clicks” in each email that goes out.

 ![Sequences___HubSpot.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/5/9/5953aae6fd407767154bde4945dec4c94017562c.png)

Your support team offered the following:

Currently there is not a way to create a list based off of contacts which have clicked on a link within a Sequence. In order to view which contacts have clicked on a link in the emails, this can be done by viewing the individual contact record, or by using your Activity Feed.

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<div class="post-metadata">

**Author:** ![Blake-Digistorm](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/blake-digistorm/32/48165_2.png) [@Blake-Digistorm](https://community.hubspot.com/u/Blake-Digistorm)\
**Post date:** [July 26, 2019, 5:48am UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/15 "2019-07-26T05:48:20Z")

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Seems very logical to view these since we are able to access open/clicks on single contacts. Can’t believe this is not a functionailty yet it was first reported 2017?  
Please inform once this is completed.

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**Author:** ![tpgoebel](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/tpgoebel/32/63860_2.png) [@tpgoebel](https://community.hubspot.com/u/tpgoebel)\
**Post date:** [July 26, 2019, 9:15pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/16 "2019-07-26T21:15:37Z")

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Yes please! We’d like to contact people that opened our emails but didn’t reply…

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**Author:** ![JosephFlahiff](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/josephflahiff/32/93181_2.png) [@JosephFlahiff](https://community.hubspot.com/u/JosephFlahiff)\
**Post date:** [September 3, 2019, 6:52pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/17 "2019-09-03T18:52:10Z")

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Yes, please!!!

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**Author:** ![skyliem](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/skyliem/32/2490_2.png) [@skyliem](https://community.hubspot.com/u/skyliem)\
**Post date:** [September 18, 2019, 3:53pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/18 "2019-09-18T15:53:24Z")

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At the moment in the Sequence overview page, we are able to filter:

- Enrolled, no response yet
- Sequence ended, no response
- Manually unenrolled
- Contact booked meeting
- Contact replied to email
- Errors

but it is not possible to see which specific contacts have opened/clicked on emails in a sequence, only the generic open rate is available. It would be great to have these options.

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At the moment the only way around would be to make a list where you use Recent Sales Email Open Rate is Known and Now in Sequence is True, but this won’t be an efficient way to keep track as time progresses.

Or another workaround would be navigating to the contact records and examining the activity there in the Activity Feed.

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<div class="post-metadata">

**Author:** ![ML88](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ml88/32/47092_2.png) [@ML88](https://community.hubspot.com/u/ML88)\
**Post date:** [September 27, 2019, 2:09am UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/19 "2019-09-27T02:09:28Z")

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Yes… please. Great idea. I’d use it.

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**Author:** ![ValentineM](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/valentinem/32/60590_2.png) [@ValentineM](https://community.hubspot.com/u/ValentineM)\
**Post date:** [October 4, 2019, 8:27pm UTC](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958/20 "2019-10-04T20:27:34Z")

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So far, when analysing templates and sequences, it is not possible to see unique opens or clicks, or replies. For example, if email “X” gets sent to one customer, and that customer opens it twice, it counts as 2 opens and 200% open rate. Which is not accurate. Would be much more accurate if opens/clicks/replies were actually given in terms of unique count. So following the example, with a 100% open rate.

[Next page](https://community.hubspot.com/t/drill-downs-for-sequences-open-click-reporting/13958.md?page=2)
