Does anyone have xperience of Email Verifictaion / Validation on HubSpot

Marketing & Content Hub Lead Capture Tools
1

Has anyone used the tools

We have a small CRM database of 35,000 Marketing Contacts.

Data acquisition is through our ticketing platform (which has no data quality management) and also onsite website newsletter signup boxes (which has limited data quality management).

I am interested in a tool which can be applied to new email addresses, checks their status the moment they are set to Marketing contact (with a workflow?), and can then switch-off those to Non-Marketing Contact if the email address doesn’t meet certain quality constraints

Thanks

Robbie

2

I personally prefer Kickbox because they have real-time verification when forms are submitted vs. once daily syncs. The tool itself (any of them, I’ve used most!) won’t change their marketing contact status, but you can create a workflow that will update their marketing contact status based on the result Kickbox sends back.

If you have more questions about Kickbox, let me know.

3

Not these specifically.

We have an elaborate email validation process which is called BEFORE we even let the contact be created. This way you don’t contacts with email you never will send to.

That would be my preferred solution.

I don’t know if you can do that, but here’s what we do.

The checks we run are:

  • Valid email
  • Email domain is not on the block list (configuration in our platform)
  • Email from known spamdomain (check with stopforumspam.org)
  • Check if the email country domain is on our block list
    • We also check the request’s Country header as set by Cloudflare, CF-IPCountry
  • Check HubSpot if the email is valid
  • Check SendGrid/Twilio’s status on the email
  • Ad-hoc rules
    • A couple of regular expression to filter email addresses aways that contains duplications, certain words etc.