# Do you really know your customer?

**URL:** <https://community.hubspot.com/t/do-you-really-know-your-customer/133763>\
**Category:** Founder Focused\
**Created:** [June 2, 2025, 7:02pm UTC](https://community.hubspot.com/t/do-you-really-know-your-customer/133763 "2025-06-02T19:02:44Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![alliekerr](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/alliekerr/32/28324_2.png) [@alliekerr](https://community.hubspot.com/u/alliekerr)\
**Post date:** [June 2, 2025, 7:02pm UTC](https://community.hubspot.com/t/do-you-really-know-your-customer/133763/1 "2025-06-02T19:02:44Z")

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In today’s event GTM - Beyond Founder-Led Sales, we touched a bit on the value of interviewing your customers. it is so important to truly understand your customers: biggest challenges, objections, competition and more. How do you go about conducting valuable user research? This resource is an overarching guide to how to get started. What are effective survey/interview questions you’ve used to find success? (and who is your ideal customer so that others can relate?) --- This post was migrated from [connect.com](http://connect.com) and was originally published at an earlier date.