# Do you add UTM on ads?

**URL:** <https://community.hubspot.com/t/do-you-add-utm-on-ads/60415>\
**Category:** Ads\
**Tags:** ads, analytics-tools\
**Created:** [July 6, 2022, 10:29am UTC](https://community.hubspot.com/t/do-you-add-utm-on-ads/60415 "2022-07-06T10:29:07Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![ozzge](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ozzge/32/47092_2.png) [@ozzge](https://community.hubspot.com/u/ozzge)\
**Post date:** [July 6, 2022, 10:29am UTC](https://community.hubspot.com/t/do-you-add-utm-on-ads/60415/1 "2022-07-06T10:29:07Z")

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Hello,

We’re using the marketing hub and cms hub.

We integrate our AD accounts to HubSpot but I wonder to know do I need to create and add UTM on ads? Or Hubspot could track?

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**Author:** ![danmoyle](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/danmoyle/32/91166_2.png) [@danmoyle](https://community.hubspot.com/u/danmoyle)\
**Post date:** [July 6, 2022, 12:37pm UTC](https://community.hubspot.com/t/do-you-add-utm-on-ads/60415/2 "2022-07-06T12:37:18Z")

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Hi @ozzge. When you create your ad, it should be adding its own UTM parameters. Therefore, you shouldn’t need to add a tracking URL string to the add landing page, no.