First of all, thanks for the well thought out response. I think that there are assumptions operating that probably aren’t true. As a multiline product manager, we know that 3.5% weekly usage for a utility is actually pretty good. The tool itself would never be used on a daily or even a weekly basis. It’s a planning tool, not a writing tool.
The other assumption is that the changes in the SEO algorithm make SERP irrelevant in all cases. My company lives in a world of well-defined hierarchies of terms.
Last, the assumption is that using the SEO tools, somehow reduces other approaches. I think the strategy tools would be great if it allowed the creativity needed to tie together all of the content in landing pages, blogs, documents, COS, and data sources. Technical B2B is different from your core business, but you can’t ignore it when you build or in this can deprecate tools.