MedeAnalytics is looking for a Digital Marketing Specialist to execute and analyze digital marketing strategies around owned, earned and paid media to grow traffic, brand awareness and demand. Channel responsibilities will include, but are not limited to email marketing and nurture campaigns, display advertising, SEM/SEO and social media.
The ideal candidate is responsible for executing the tactics that align with brand/Marketing department goals, reporting on performance, and deriving conclusions and actionable insights to improve program efficiency. This person will partner with the broader Marketing team to understand the business and oversee third party agencies to support lead generation, conversion and retention goals. The ideal candidate is a true marketer who specializes in the digital channel.
Essential Duties and Responsibilities
- Collaborate with strategic marketing and cross-functional teams to execute digital marketing plans based on marketing and business objectives to effectively reach and engage our target audiences.
- Develop an array of digital programs and tactics, leveraging events, tradeshows, display ads and SEO/SEM to build brand awareness, promote thought leadership, and generate leads and cross-sell opportunities.
- Oversee development and implement revisions/updates to all websites, including content and engagement reporting. Manage digital agencies.
- Utilize marketing automation platforms (CRM) and other technologies to develop lead flow, tracking and reporting to support lead generation, drip and nurture campaigns, event invitations, market research initiatives and e-newsletters.
- Mange ICP and tradeshow target lists optimizing for maximum reachability and loading into marketing automation and Salesforce.
- Partner with creative to ensure visual design and layouts of websites and communications are consistent with branding guidelines and optimized for engagement.
- Develop A-B tests, track and analyze tactics, and adjust as necessary to gain the widest engagement across target audiences. Ensure marketing outreach and engagement results are captured in the company’s marketing automation and CRM platforms.
- Support the development and execution of campaign strategies and content calendars to drive brand awareness and thought leadership across various social media outlets.
- Establish and track KPIs, SEO results and ROI targets for all digital marketing campaigns.
Essential Education, Experience and Interests:
- Bachelor’s degree in Business or Digital Marketing, Information Technology or a related field.
- 3-5 years of progressively responsible experience in a B2B digital marketing role leveraging marketing automation systems, managing website design and development, and developing campaigns utilizing digital marketing, SEO/SEM and social media.
- Experience with WordPress, Google Analytics, marketing automation (HubSpot highly preferred), Salesforce and ABM platforms (Terminus, SalesLoft) or similar tools.
- Experience in partnering with third-party vendors to launch digital campaigns.
- Track record of managing paid search, paid social and display advertising programs to a profitable ROI.
- Certification of Advanced Digital Media Marketing, Google Digital Marketing, Google Analytics or equivalent preferred.
- Excellent project management skills.
- Demonstrated experience engaging with and collaborating cross-functionally with a team player mentality.
If this sounds like you, apply today here!