# Digital marketing beginner

**URL:** <https://community.hubspot.com/t/digital-marketing-beginner/96908>\
**Category:** Study Group: SEO\
**Created:** [January 1, 2024, 8:27am UTC](https://community.hubspot.com/t/digital-marketing-beginner/96908 "2024-01-01T08:27:26Z")\
**Posts on this page:** 7\
**Page:** 1

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**Author:** ![Gowthamgk26](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/gowthamgk26/32/200362_2.png) [@Gowthamgk26](https://community.hubspot.com/u/Gowthamgk26)\
**Post date:** [January 1, 2024, 8:27am UTC](https://community.hubspot.com/t/digital-marketing-beginner/96908/1 "2024-01-01T08:27:26Z")

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Hi there,

I am Gowtham.G.K. I was new to the digital marketing field. I am in a learning path as a beginner and my aim is to start a freelancing career in digital marketing in future. I dont have a mentor to learn. So here are some doubts which I listed below:

1. What are the important topics to cover in digital marketing?

2. What are the learning and practical strategies to follow in digital marketing for my freelancing career?

So kindly suggest me some ideas about digital marketing and learning path for my freelancing career. I hope I will get some answers.

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**Author:** ![DianaGomez](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dianagomez/32/48035_2.png) [@DianaGomez](https://community.hubspot.com/u/DianaGomez)\
**Post date:** [January 2, 2024, 6:51pm UTC](https://community.hubspot.com/t/digital-marketing-beginner/96908/2 "2024-01-02T18:51:42Z")

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Hi @Gowthamgk26,

Thanks for reaching out to the Community!

That’s fantastic news that you’re interested in embarking on a freelancing career in digital marketing. 😁

To answer your questions, I’d be happy to provide you with some articles that have personally been very helpful to me, covering topics that are undoubtedly crucial to know when venturing into this field.

1. Important topics to cover in digital marketing

- [The Who, What, Why, & How of Digital Marketing](https://blog.hubspot.com/marketing/what-is-digital-marketing)
- [The ultimate introduction to digital marketing: what it is, how to do it well, and where it’s heading.](https://www.hubspot.com/digital-marketing)

2. The learning and practical strategies to follow in digital marketing.

- [Digital Marketing Strategy](https://academy.hubspot.com/learning-paths/digital-marketing-strategy)  
[Learning Path](https://academy.hubspot.com/learning-paths/digital-marketing-strategy)

I hope these ideas help you get started on your digital marketing journey!

Best regards,

Diana

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**Author:** ![Gowthamgk26](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/gowthamgk26/32/200362_2.png) [@Gowthamgk26](https://community.hubspot.com/u/Gowthamgk26)\
**Post date:** [January 8, 2024, 8:38am UTC](https://community.hubspot.com/t/digital-marketing-beginner/96908/3 "2024-01-08T08:38:14Z")

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Thank you so much mam…

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**Author:** ![MMaity](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mmaity/32/191921_2.png) [@MMaity](https://community.hubspot.com/u/MMaity)\
**Post date:** [January 5, 2024, 5:49pm UTC](https://community.hubspot.com/t/digital-marketing-beginner/96908/4 "2024-01-05T17:49:14Z")

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Dear Friend,  
I’m also a novice but yes you can do online courses from various platforms  
like Google/Coursera/Great Learning/edx etc. Also, you can do personal  
coaching to learn the art in your specialised field like SEO/copywriting  
/affiliate marketing etc.  
Thanks and regards,  
Manjushree

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**Author:** ![Gowthamgk26](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/gowthamgk26/32/200362_2.png) [@Gowthamgk26](https://community.hubspot.com/u/Gowthamgk26)\
**Post date:** [January 8, 2024, 8:35am UTC](https://community.hubspot.com/t/digital-marketing-beginner/96908/5 "2024-01-08T08:35:49Z")

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Dear Friend,

I am really happy for your message. I just started to learn the hubspot certification courses. Is this ok to learn for a beginner to start freelancing by finishing these certifications with well practised or any other suggestions that you know can reply me. Lets dive into the world of digital marketing and be success in both of our career. All the best for your future success my dear friend.

Thanks and regards

Gowtham.G.K

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**Author:** ![MillerMaria](https://avatars.discourse-cdn.com/v4/letter/m/67e7ee/32.png) [@MillerMaria](https://community.hubspot.com/u/MillerMaria)\
**Post date:** [March 13, 2025, 10:12am UTC](https://community.hubspot.com/t/digital-marketing-beginner/96908/6 "2025-03-13T10:12:43Z")

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Starting with keyword research is a great idea since it helps shape your content strategy. I’ve found that using long-tail keywords works well for attracting the right audience. [Ignite Marketing](https://ignitemarketing.com/) focuses a lot on strategic content planning, which could be helpful when figuring out what type of posts or pages to create. Also, keeping an eye on analytics helps in adjusting your approach based on what’s actually driving traffic and engagement.

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**Author:** ![SPeterson2](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/speterson2/32/210940_2.png) [@SPeterson2](https://community.hubspot.com/u/SPeterson2)\
**Post date:** [November 4, 2025, 6:07pm UTC](https://community.hubspot.com/t/digital-marketing-beginner/96908/7 "2025-11-04T18:07:35Z")

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Hey Gowtham! Start with the basics SEO, social media, content marketing, Google Ads, and analytics. Learn through free courses (Google Digital Garage, HubSpot) and practice by running small projects or helping local businesses. Focus on one or two areas you enjoy most and build a portfolio — that’s the best path to a freelancing career in digital marketing.
