Hey Andrea! Sorry I realized I never responded to this!
So the way we handle that is that every MQL = a new deal created in HubSpot. We created two pipelines - a marketing pipeline and a sales pipeline. So we track all new deals created on the marketing pipeline as MQLs, and then those that convert to the sales pipeline are essentially SQLs. If there are two contacts who BOTH become MQLs on the same account, it would just depend on timing. If the timing was the same, we’d just work to make sure both parties knew the other was requesting a demo (this often happens with big companies where the right hand isn’t talking to the left). But sometimes you’ll get one contact at a company looking at a product and the other contact looking at something else. Since HubSpot primarily works on the contact record vs. the account record, it works for us. Does that make sense? Happy to have a follow up convo if you want to talk through more!