Hey Corbin - I’m with you on wondering about historic lifecycle values with customer churn. We’ve created a custom propert for ‘former customer’ that we now use to see if someone has churned. Not sure if that’s helpful but for what it’s worth!
Hey Corbin - I’m with you on wondering about historic lifecycle values with customer churn. We’ve created a custom propert for ‘former customer’ that we now use to see if someone has churned. Not sure if that’s helpful but for what it’s worth!