different business unit in one account

We try to understand if there is a possibility of creating a completely separate account for our new business unit within our existing HubSpot account.

This account will be totally new and we do not want to share any data from our current one.

Hi @06401,

Yes, HubSpot has a dedicated add-on for business units, see here: Scale brand management with HubSpot | HubSpot Marketing Software

Business units however do not offer a fully contained, logically separate instance, see the comparison at the end of the article. If you want full (100%) separation, separate accounts are a better choice.

Best regards!

@06401,

Creating a completely separate account within your existing HubSpot account isn’t possible in the way you’re describing. Instead, HubSpot offers several options for managing multiple business units:

  1. Separate Portals (Recommended for Complete Separation):
  • The most secure way to keep data completely separate is to create an entirely new HubSpot portal
  • Each portal has its own distinct database, users, and permissions
  • This ensures zero data sharing between business units
  • Requires a separate subscription for the new portal
  1. Business Unit Solution:
  • You can have multiple BU’s under one master account
  • Each portal operates independently, but is 100% Teams & Permissions based. It is not like a filing cabinet with each drawer containing its own items, users, etc. Everything is BU assignment-based or permissions-based.
  • Allows centralized billing and management
  • Ideal for organizations with truly distinct business units
  1. Permissions and Partitions:
  • Within a single portal, you can use:
    • User roles and permissions
    • Marketing and sales hub partitions
    • Custom access controls
    • However, this doesn’t provide complete data isolation

Recommendation: If absolute data separation is critical, create a separate HubSpot portal for your new business unit. This guarantees no data crossover and provides the most secure, clean approach to managing distinct business operations.