Differences between those lists

Marketing & Content Hub Lists, Lead Scoring & Workflows
1

Hello,

Please what is the difference between those lists:

  • Marketing content status
  • Subscribed contacts
  • Engaged or unengaged contact

And why do we need to clean the list continuously when HubSpot gives you the option to exclude unengaged contacts from receiving your emails

2

Hi @CHaddad

Thank you for reaching out!

Marketing contact status indicates if the contact is currently a marketing or non-marketing contact.

  • When it is Marketing contact, the contact is a marketing contact and will count towards your contact tier in this period.
  • When it is Non-marketing contact, the contact is a non-marketing contact and will not count towards your contact tier in this period.

You have more information on marketing contacts here.

Subscribed contacts I’m not 100% sure without seeing the list filters but I think it must be the contacts who have subscribed to your blog

You can find here how HubSpot calculate unengaged contacts.

I want to share with you the guide on how and why clean up your contact lists to improve email deliverability as well as another article to understand graymail and avoid sending email to unengaged contacts

I hope that helps! If you have any follow-up questions I recommend reaching out to your Account Manager so they can help you further.

Thank you!

Best

Tiphaine