Delete a form submission from a contact record, or a contact from a form submission.

Hi @MStevens711,

Good news, there is now a private beta for this :slightly_smiling_face:


Forms

Delete form submissions

Mar 19, 2024

What is it?

We are excited to announce the Private Beta for the ability to delete form submissions.

Users with appropriate permissions can now delete form submissions. By default the super admins for the HubSpot portal will be granted access to delete form submissions. Any user who needs to delete form submissions should reach to their portal admin to get the necessary permissions.

For the private beta, users can select up to 10 form submissions to delete at a time.

On deleting a form submission, all the relevant analytics data such as Submissions count, Conversion rate etc. will be updated.

All the reporting across HubSpot, for example, Customer journey analytics etc. will be updated to reflect the deleted submissions.

Please note that contacts/companies/tickets created via form submissions will not be deleted. Also, any workflows triggered via a form submission will continue to execute even after the form submission has been deleted .

Why does it matter?

As part of building forms, customers make test submissions to evaluate the form and could be receiving submissions from a bad actor who submits forms with bad data. However, there is no support to delete form submissions and in turn, these test submissions impact the form submissions analytics data. Hence, users struggle with reporting or analyzing form submissions accurately within HubSpot.

As a workaround, users have to manually export the form submissions data out of HubSpot to remove the test submissions or other faulty submissions etc.

This creates additional work for users, defeats the purpose of the reporting capabilities that HubSpot offers and ultimately results in disjointed solutions for marketing teams.

How does it work?

  • Under the Forms tool, go to your specific form where you have submissions that you would like to delete.

You can see that this form has 3 submissions and the conversion rate is 100%.

  • Select one or more submissions that you would like to delete. On selecting the submissions, you will see the “Delete” option enabled (if you have the appropriate permissions)

  • Confirm that you would like to delete the submissions. Please note that once deleted, the submissions can not be retrieved.

  • On successful deletion, all relevant metrics will be updated.

You can see that the Submissions count and the conversion rate is updated under the Performance tab and also the Analyze page is updated.

Who gets it?

All hubs and tiers


You can enroll into the beta here:

If you’re not seeing it yet, you’ll either have to reach out to your customer success manager or be patient for a few more days.

Have a great day!