I had a website before, but I wasn’t drawing any traffic. I’ve been writing freelance for a year now and use keywords for clients, but have no actual clue about how SEO works. I plan on launching my own content writing business, but need to understand SEO and digital marketing before investing in another website. My goals are to increase organic traffic, establish backlinks, maximize keyword usage, and create leads, not only for my own website, but for my clients as well.