What’s your name, and where are you based?
>> Clifford Lobo
How do you define RevOps?
>> Revops is a multi-dimensional definition as it can be a team of people, a department or a process, with the basic mission to analyze, optimize and monitor the current revenue stream using marketing as the starting point (lead generation) and customer success (renewal/retention) goal. The main sources of revenue is compared to the base line either set by the industry standard, YOY revenue comparison or variance analysis with the top line revenue goal formulated by the leadership team.
What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?
>> Through this certification, I wish to lean how the entire mapping and components of revenue generation can be accessed by each of the revenue generating teams (marketing, sales, customer success, and product) as these departments have their individual missions tied to a broader collaborative vision for generating the business revenue