I’m completely blown away that Hubspot has not fixed the custom-return path to ensure proper security and deliverability. Like many others, we rely on high deliverability which has a high correlation to our sales. Hubspot has great functionality to set up email automation to nurture and drive sales with abandoned carts etc. But what’s even the point if emails are not delivered properly? It’s truly insane.
We have a huge issue avoiding SPAM rating for Outlook (a pretty big email service…), our DMARC policy is perfect with the exception of having a relaxed policy. I have had top deliverability experts going changing wording/content as well as talking to Microsoft, there is nothing wrong except this issue.
When talking to Hubspot they say that your deliverability reports do not have SPAM reports, your email is being delivered correctly. Then I show them screenshots from tests + Glock tests that clearly state outlook email delivery rates as SPAM. This with a perfect 100 sending reputation, no content errors and with the dmarc policy they clearly say is OK to have.
I have not received an answer back in days now and we are looking at switching CRM/CSM only because of this reason. It is a ticking time bomb before even more email services incorporate strict dmarc policy for delivering emails to an inbox, why shouldn’t they.
Kinda ironic reading up on HubSpot content on the importance and massive effect of email marketing when they can’t even get emails delivered properly or in a secured manner.