Really need this added. Its a basic need of the platform and that other CRM’s have in place. As our database has some missing fields for contacts and we pride our ourselves in the best email formatting with no mistakes, we cannot have ANY personalisation. Can literally see how the engagement rates drop because of this. for the clients we implement email campaigns for, its the most common and needed request generally.
No default/global values for personalization tokens in sales emails?? Wow…
And so it just populates a blank space when the property value is unknown. Nice.
Since, it’s been done for marketing emails, I would expect it to be easy for sales templates. I hope this can be accomplished very soon!
YESSSSS! 100%
Feels crazy that this isn’t possible in sales emails. I’m trying to convince my sales team to move over from Quickmail but it’s not proving very easy when functionality like this is missing.
This is a very simple feature that should be available in Sequences. The surprising part is that it’s available in Marketing Emails and Landing Pages, why not make it into Sales Emails?
It’s been SIX YEARS since this was first suggested. 
Why is this not on the roadmap? It makes no sense this basic feature is not available. It’s table stakes for any tool that offers automated email.
This would be a great feature. It doesn’t make sense that this feature is native to marketing emails but not to Sales emails. I understand that Sequences are meant for 1-1 transactional emails and that we should have the recipients’ information at that point, but there are some cases where some variable was not collected or there were internal errors that led to no value being present for the variables and the emails coming out very bad.
Without this feature, Sequences are extremely unreliable. Can’t use any customised tokens out of fear of there being odd gaps/spaces. Please add this feature Product team!!
This is a surprisingly simple suggestion with huge upside. I am surprised it has not been rolled out… 8 years later.
upvoted.
Please make this one happen!
Please, please, please make this a priority! Having to create a variety of sequences because some contacts have information while others don’t is a huge hassle.
Not to mention, what happens to the personilzation tokens in workflows we use for SMS?
All of the tokens should be affected by the global defaults, not just the ones used in marketing emails.
For the amount of money some of our clients are paying for Sales Hub Enterprise, this is a huge oversight.
Hi everyone! My name is Hallie, and I’m a Program Manager on the CXM Team. I’m happy to share that this is now available for Sales email templates, as noted in this product update! Adding a fallback value will be done at the template level when adding a personalization token. More details below:
Even with a default set on personalisation tokens, I’m unable to send a sales email via a sequence. I’m being advised that I need an Enterprise subscription which is not helpful considering that this is a basic feature.