# Default value for custom property in email

**URL:** <https://community.hubspot.com/t/default-value-for-custom-property-in-email/71298>\
**Category:** Email Marketing Tool\
**Created:** [December 15, 2022, 1:29pm UTC](https://community.hubspot.com/t/default-value-for-custom-property-in-email/71298 "2022-12-15T13:29:24Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![IBostan](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ibostan/32/196996_2.png) [@IBostan](https://community.hubspot.com/u/IBostan)\
**Post date:** [December 15, 2022, 1:29pm UTC](https://community.hubspot.com/t/default-value-for-custom-property-in-email/71298/1 "2022-12-15T13:29:24Z")

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Hi! I have an email with a personalization token {{ custom.organization }} which I send in the request through the Single-send API. Is there a way to specify a default value in case the property has not been sent?

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [December 15, 2022, 1:39pm UTC](https://community.hubspot.com/t/default-value-for-custom-property-in-email/71298/2 "2022-12-15T13:39:05Z")

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Hi @IBostan,

Just to confirm, you’d like to know the syntax for including a default value in the token? If so, it would be:

{{ personalization\_token(‘custom.organization’, ‘Default value’) }}

I’d recommend testing this thoroughly, as custom objects sometimes behave differently than the default contact and company object, for example.

Best regards!

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<div class="post-metadata">

**Author:** ![IBostan](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ibostan/32/196996_2.png) [@IBostan](https://community.hubspot.com/u/IBostan)\
**Post date:** [December 15, 2022, 1:42pm UTC](https://community.hubspot.com/t/default-value-for-custom-property-in-email/71298/3 "2022-12-15T13:42:28Z")

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Thanks! Yes, I was looking exactly for this syntax, much appreciate!

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<div class="post-metadata">

**Author:** ![Tna34](https://avatars.discourse-cdn.com/v4/letter/t/77aa72/32.png) [@Tna34](https://community.hubspot.com/u/Tna34)\
**Post date:** [December 15, 2022, 7:19pm UTC](https://community.hubspot.com/t/default-value-for-custom-property-in-email/71298/4 "2022-12-15T19:19:19Z")

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<div class="post-metadata">

**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [January 28, 2026, 5:05am UTC](https://community.hubspot.com/t/default-value-for-custom-property-in-email/71298/5 "2026-01-28T05:05:23Z")

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Hello @IBostan,

This is now possible! [HubSpot Login and Sign in](https://app-eu1.hubspot.com/l/product-updates/?rollout=285026)

> * * *
> 
> ### Set default property values
> 
> ### **What is it?**
> 
> You can now set default values for properties in HubSpot. When creating or editing a property, admins can define a value that will automatically be applied whenever a new record is created.
> 
> Default property values are applied consistently across HubSpot—whether records are created manually, through workflows, or via APIs—so commonly used values are automatically set, saving users a step and keeping data consistent.
> 
> ### **Why does it matter?**
> 
> Many teams rely on the same values being set repeatedly when creating records. Without default values, this often leads to repetitive manual entry, inconsistent data, or complex workflows built just to fill in the blanks.
> 
> With default property values, you can:
> 
> - Save time by pre-filling commonly used values
> - Reduce data gaps and “unknown” states
> - Eliminate workflow workarounds used solely to initialize data
> - Improve overall data quality and consistency from the moment a record is created
> 
> This makes record creation faster for end users and data management simpler for admins.
> 
> ### **How does it work?**
> 
> 1. In your HubSpot account, click the **settings icon** in the top navigation bar
> 2. In the left sidebar menu, navigate to **Properties**
> 3. Select an existing property (or create a new property)
> 4. Click the **Field type** tab
> 5. Set a default value for the property
> 6. Once you’re ready, click **Save** (or click **Create** if creating a new property)
> 
> Once set:
> 
> - The default value is automatically applied to all newly created records
> - Users can still change the value during record creation if needed
> - The default applies everywhere records are created, including via manual entry, workflows, and APIs

 ![karstenkoehler_4-1769576376496.png](https://d2qpr2jzcazej7.cloudfront.net/original/2X/9/9bd58589a9c8d5220794c17a82f53834f5f64859.png)

> ### 
> 
> ##### **What’s not included**
> 
> Default values are not currently supported for the following property field types:
> 
> - Calculations
> - Rollups
> - Syncs
> - Files
> 
> ### **Who gets it?**
> 
> All hubs and tiers

Best regards