More of our multi-brand clients are looking to manage lifecycle stage at the brand level. Having a lifecycle stage and the associated event properties like “Date entered [Lifecycle Stage]”, date exited, cumulative time in… is needed to accurately nurture leads by brand, pass to the right sales team at the right time, segment contacts for cross promotions and know who the customers of each product line are for service teams.
Please added this valuable features to the brand add on.
I’ve seen ambitious companies attempt to manage this with custom properties and workflows. Having native fields per brand should be out of the box functionality if a company chooses to invest in the brand add-on.