Hi HubSpot Community,
I’m a project manager looking for a solution to an issue with rich text properties. I need to configure a rich text property so it displays consistently when used as a personalization token in marketing or automated emails.
Who is this feature for?
This feature would benefit marketing and sales teams who rely on rich text properties to dynamically personalize emails, especially when the content includes multiple lines or links.
What is the goal?
The goal is to ensure that rich text property content displays exactly as formatted in the contact property when inserted into emails. Currently, the property content looks well-structured in the contact view but appears jumbled or grouped into a single line when sent in an email.
Value of this feature
- Enhances clarity and professionalism in email communication by preserving proper formatting.
- Allows marketing and sales teams to deliver a more structured and consistent customer experience.
Practical Example
I’m working with a property that includes links for personalized coupons for each client. The number of links varies between 1 and 90, depending on the customer’s purchases. Right now, in the contact property, the links display properly, each on a separate line. However, in emails, all links appear grouped in a single line, which makes it hard for clients to read.
Screenshots and Resources
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**Contact property view:
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Email setup:
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**Customer view:
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Additional Suggestion
It would be amazing if HubSpot could include a feature to control how personalization tokens display in emails, ensuring they respect the property’s original formatting.
Has anyone encountered this issue or found an alternative solution? I’d greatly appreciate any ideas or advice!