# Customer psychology

**URL:** <https://community.hubspot.com/t/customer-psychology/60441>\
**Category:** Study Group: Inbound\
**Created:** [July 6, 2022, 2:42pm UTC](https://community.hubspot.com/t/customer-psychology/60441 "2022-07-06T14:42:00Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![OngThuyDuong](https://avatars.discourse-cdn.com/v4/letter/o/a3d4f5/32.png) [@OngThuyDuong](https://community.hubspot.com/u/OngThuyDuong)\
**Post date:** [July 6, 2022, 2:42pm UTC](https://community.hubspot.com/t/customer-psychology/60441/1 "2022-07-06T14:42:00Z")

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Hello every one,

Iam Duong. I am from Vietnam.

**I feel very lucky when i know inbound** because Inbound will help me and my company are able to grow and grow better.

**I want to discuss about “Customer psychology”**. What do people think about the psychology of customers when these people will have to pay a large amount of money for an educational business organization, namely an international certificate training with a small tuition fee. Is it correct to use the word “grumpy” to describe this client file?

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**Author:** ![kvlschaefer](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kvlschaefer/32/71076_2.png) [@kvlschaefer](https://community.hubspot.com/u/kvlschaefer)\
**Post date:** [July 11, 2022, 6:39pm UTC](https://community.hubspot.com/t/customer-psychology/60441/2 "2022-07-11T18:39:18Z")

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Hi @OngThuyDuong,

Welcome to the Inbound Study Group, and thank you for reaching out!

I wanted to invite some of our subject matter experts to this conversation.

Hi @Jnix284, [@Olivia\_Bagnall](https://community.hubspot.com/t5/user/viewprofilepage/user-id/359008), @Sam62, @DavidDennison - Do you have any thoughts or advice for @OngThuyDuong?

Thank you!

Best,

Kristen

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**Author:** ![DSanchez09](https://avatars.discourse-cdn.com/v4/letter/d/57b2e6/32.png) [@DSanchez09](https://community.hubspot.com/u/DSanchez09)\
**Post date:** [July 14, 2022, 2:46am UTC](https://community.hubspot.com/t/customer-psychology/60441/3 "2022-07-14T02:46:12Z")

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Hello!

Lovely to meet you Duong, I am David from Canada.

I think marketing is pure psychology, everything is about human behaviour, and how our clients perceive us.

I think I can relate to you. I work in an immigration company, we help people immigrate to Canada. One of the obstacles I have seen over the past year that I’ve been in the company is the objection about money, Frequently clients say the service is too expensive. I would love to have your insight in how do you handle this kind of objection, and of course how inbound marketing could help ease the process for a seamless and less stressful process for the clients and my team.

Cheers!