# Customer Journey

**URL:** <https://community.hubspot.com/t/customer-journey/75823>\
**Category:** Tips, Tricks & Best Practices\
**Tags:** free\
**Created:** [February 23, 2023, 10:34am UTC](https://community.hubspot.com/t/customer-journey/75823 "2023-02-23T10:34:42Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![MRagosta](https://avatars.discourse-cdn.com/v4/letter/m/838e76/32.png) [@MRagosta](https://community.hubspot.com/u/MRagosta)\
**Post date:** [February 23, 2023, 10:34am UTC](https://community.hubspot.com/t/customer-journey/75823/1 "2023-02-23T10:34:42Z")

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Hello Hubspot Community,

I am trying to create a data-driven customer journey in order to understand how much marketing affects revenue and how much sales affects sales. I would like to define various customer journey steps (the customer does this first, then this, then this) and then understand the real success rate, all based on hard data. I want to analyse both marketing and sales activityI have Huibspot and Google Analytics at my disposal. Do you have any advice for me?

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**Author:** ![PamCotton](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/pamcotton/32/47916_2.png) [@PamCotton](https://community.hubspot.com/u/PamCotton)\
**Post date:** [February 23, 2023, 9:55pm UTC](https://community.hubspot.com/t/customer-journey/75823/2 "2023-02-23T21:55:21Z")

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Hello @MRagosta, thank you for posting in our Community!

I would like to add our top experts to this conversation @CAnderson716 @coreysmith any recommendation for @MRagosta?

Thank you,

Pam