# Customer Journey/Conversion Pathway reporting

**URL:** <https://community.hubspot.com/t/customer-journey-conversion-pathway-reporting/69159>\
**Category:** Reporting & Analytics\
**Tags:** enterprise\
**Created:** [November 13, 2022, 7:18pm UTC](https://community.hubspot.com/t/customer-journey-conversion-pathway-reporting/69159 "2022-11-13T19:18:08Z")\
**Posts on this page:** 3\
**Page:** 1

<div class="post-metadata">

**Author:** ![squigglebit](https://avatars.discourse-cdn.com/v4/letter/s/74df32/32.png) [@squigglebit](https://community.hubspot.com/u/squigglebit)\
**Post date:** [November 13, 2022, 7:18pm UTC](https://community.hubspot.com/t/customer-journey-conversion-pathway-reporting/69159/1 "2022-11-13T19:18:08Z")

</div>

This seems to be an area we are struggling to report on with any real clarity.

I’m aware you can view individuals activity in their contact records but is there a way to do this at a more high level?

id love to know if a contact coming from organic social interacts with different elements than one who comes from paid media for example? What emails do they receive before becoming a customer etc.

it feels like we’re flying blind a lot of the time here.

---

<div class="post-metadata">

**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [November 13, 2022, 9:27pm UTC](https://community.hubspot.com/t/customer-journey-conversion-pathway-reporting/69159/2 "2022-11-13T21:27:51Z")

</div>

Hi @squigglebit,

HubSpot recently launched customer journey analytics: [Create a report with journey analytics](https://knowledge.hubspot.com/reports/create-a-journey-report)

They’re the closest you can currently get to what you’re looking for. HubSpot will however not surface the most common journeys to you - you need to know what you’re looking for.

Best regards!

---

<div class="post-metadata">

**Author:** ![GMatos](https://avatars.discourse-cdn.com/v4/letter/g/d78d45/32.png) [@GMatos](https://community.hubspot.com/u/GMatos)\
**Post date:** [July 19, 2023, 1:22pm UTC](https://community.hubspot.com/t/customer-journey-conversion-pathway-reporting/69159/3 "2023-07-19T13:22:44Z")

</div>

I love Journey reports. It’s incredibly helpful for measuring conversions. However, over the past three months, I’ve been attempting to create reports to track the conversion rates of A/B emails, but unfortunately, HubSpot only picks one version of the emails.