# Customer Acquisition Cost Report **URL:** \ **Category:** HubSpot Ideas\ **Tags:** reports\ **Created:** [April 17, 2020, 2:37pm UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165 "2020-04-17T14:37:50Z")\ **Posts on this page:** 15\ **Page:** 1
**Author:** ![taasted](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/taasted/32/64675_2.png) [@taasted](https://community.hubspot.com/u/taasted)\ **Post date:** [April 17, 2020, 2:37pm UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/1 "2020-04-17T14:37:50Z")
There is currently no way, not even a standard report, to calculate Customer Acquisition Cost (CAC) in HubSpot. This is a marketing and sales metric 101. CAC should be a standard report, especially when one considers HubSpot is, for many organizations, the single source of truth for all marketing and sales activity. Logically, one would then expect an organization could conduct _all_ reporting in HubSpot as well. We need this report to make informed business decisions. Please add customer acquisition cost (CAC) to the standard library of reports. ---
**Author:** ![SHolmes6](https://avatars.discourse-cdn.com/v4/letter/s/43a26b/32.png) [@SHolmes6](https://community.hubspot.com/u/SHolmes6)\ **Post date:** [December 29, 2021, 12:09pm UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/2 "2021-12-29T12:09:02Z")
Yes we have clients that need COCA too ---
**Author:** ![Kimnaikebu](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kimnaikebu/32/100219_2.png) [@Kimnaikebu](https://community.hubspot.com/u/Kimnaikebu)\ **Post date:** [January 17, 2022, 3:36pm UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/3 "2022-01-17T15:36:43Z")
I totally agree! CAC is a very important metric that should be available as a dashboard in HubSpot. ---
**Author:** ![EWatrinet](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ewatrinet/32/192504_2.png) [@EWatrinet](https://community.hubspot.com/u/EWatrinet)\ **Post date:** [January 25, 2022, 10:01am UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/4 "2022-01-25T10:01:31Z")
+1, this is a must request. Is there any easy workaround to track CAC in Hubspot Reportscurrently please? ---
**Author:** ![Ardavan](https://avatars.discourse-cdn.com/v4/letter/a/58f4c7/32.png) [@Ardavan](https://community.hubspot.com/u/Ardavan)\ **Post date:** [March 11, 2022, 12:47pm UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/5 "2022-03-11T12:47:45Z")
I am more interested to know why there is NOT a metric/property for CAC in Hubspot? Also why users can apply custom calculations? We have the Ad Spent number and You have Deal Flow Stage that alteast with manual calculation you can find the Blended CAC! ---
**Author:** ![WestonAdwell](https://avatars.discourse-cdn.com/v4/letter/w/c2a13f/32.png) [@WestonAdwell](https://community.hubspot.com/u/WestonAdwell)\ **Post date:** [March 30, 2023, 5:27pm UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/6 "2023-03-30T17:27:44Z")
This is such a basic concept and an ABSOLUTE NEED. ---
**Author:** ![TCrouthamel](https://avatars.discourse-cdn.com/v4/letter/t/6a8cbe/32.png) [@TCrouthamel](https://community.hubspot.com/u/TCrouthamel)\ **Post date:** [September 20, 2023, 8:24pm UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/7 "2023-09-20T20:24:56Z")
That’s embarrasing - How is this a marketing platform without that report??? ---
**Author:** ![SealaB](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sealab/32/88952_2.png) [@SealaB](https://community.hubspot.com/u/SealaB)\ **Post date:** [October 5, 2023, 7:24pm UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/8 "2023-10-05T19:24:27Z")
Upvoting and commenting on behalf of a customer. ---
**Author:** ![Melly2022](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/melly2022/32/81147_2.png) [@Melly2022](https://community.hubspot.com/u/Melly2022)\ **Post date:** [December 20, 2023, 8:39pm UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/9 "2023-12-20T20:39:39Z")
^++ ---
**Author:** ![MaciejPuch](https://avatars.discourse-cdn.com/v4/letter/m/e47c2d/32.png) [@MaciejPuch](https://community.hubspot.com/u/MaciejPuch)\ **Post date:** [June 6, 2024, 9:21am UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/10 "2024-06-06T09:21:43Z")
3 years now and no reaction? CAC is a basic formula to track in the marketing platform… ---
**Author:** ![RWollerich8](https://avatars.discourse-cdn.com/v4/letter/r/c68b51/32.png) [@RWollerich8](https://community.hubspot.com/u/RWollerich8)\ **Post date:** [September 4, 2024, 1:35am UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/11 "2024-09-04T01:35:46Z")
Came here to support this idea ---
**Author:** ![PatrickMueller](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/patrickmueller/32/200913_2.png) [@PatrickMueller](https://community.hubspot.com/u/PatrickMueller)\ **Post date:** [December 11, 2024, 11:04am UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/12 "2024-12-11T11:04:33Z")
bring CAC Report please! ---
**Author:** ![julevdl](https://avatars.discourse-cdn.com/v4/letter/j/7c8e57/32.png) [@julevdl](https://community.hubspot.com/u/julevdl)\ **Post date:** [July 30, 2025, 1:15pm UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/13 "2025-07-30T13:15:01Z")
+100 ---
**Author:** ![MManzur](https://avatars.discourse-cdn.com/v4/letter/m/97f17d/32.png) [@MManzur](https://community.hubspot.com/u/MManzur)\ **Post date:** [September 2, 2025, 6:20pm UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/14 "2025-09-02T18:20:56Z")
100%, is mandatory know that value. ---
**Author:** ![Melly2022](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/melly2022/32/81147_2.png) [@Melly2022](https://community.hubspot.com/u/Melly2022)\ **Post date:** [September 8, 2025, 12:40pm UTC](https://community.hubspot.com/t/customer-acquisition-cost-report/20165/15 "2025-09-08T12:40:02Z")
Everything the OP said and more! HubSpot is becoming the source of truth for organizations to evaluate efforts - more top-line reports like CAC and LTC and Pipeline performance reports like this are becoming more and more necessary.