Jumping in to add that we just launched a significant campaign and needed to have all information gathered into one dashboard for leadership reporting. It’s a miss that we’re unable to add based reporting that is included in different sections of the platform into a dashboard. Yes, that information is available somewhere, but why can’t I view the traffic sources of my campaign landing page in the dashboard I created alongside our lead generation & email marketing data? And why does it take workarounds to get to that information?
Reporting is crucial for proving success and providing everything in one location for leadership helps us streamline processes and show impact easily without going to multiple locations.