Absolutely needed feature.
Although I understand HubSpot is supposed to be a more “user-friendly” platform, with more baked elements, not offering us the ability to adapt the platform to our business needs is simply a backwards move.
To give you an example: we are trying to use intent data to create our predictive account scoring model, which is the foundation of our ABM strategy. This is a time-based object, since intent changes over time and it has to be a field associated with the company ID, so you can associate the record with the company.
This is a request from 2017… Move!
Thanks,