# Custom object pipelines need a funnel report

**URL:** <https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147>\
**Category:** HubSpot Ideas\
**Tags:** object\
**Created:** [December 7, 2021, 5:27pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147 "2021-12-07T17:27:54Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![DTadd1](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dtadd1/32/79644_2.png) [@DTadd1](https://community.hubspot.com/u/DTadd1)\
**Post date:** [December 7, 2021, 5:27pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/1 "2021-12-07T17:27:54Z")

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Currently you can create a custom pipeline for a custom object and view/change your stages via a board like deals. We should also be able to create funnel reports (such as default reports available for the deal board).

This would be extremely helpful. We use both deals and custom objects to track sales progress. Deals and our Custom Object have different stages, but are associated with each other. We’d like to see a conversion rate between custom object pipeline stages and currently there isn’t a report that makes that possible.

This is the report type we need for custom object pipelines:

 ![DTadd1_0-1638898006857.png](https://d2qpr2jzcazej7.cloudfront.net/original/2X/4/4c0e3c0eba9f923d188a55dd269c92acfabbb4f1.png)

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**Author:** ![system](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/system/32/124_2.png) [@system](https://community.hubspot.com/u/system)\
**Post date:** [January 21, 2022, 12:09pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/2 "2022-01-21T12:09:23Z")

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I’ve been using custom objects for a few of my clients to manage life of a contract after the sales process. Seeing a funnel view would be fantastic.

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**Author:** ![rvzello](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rvzello/32/90428_2.png) [@rvzello](https://community.hubspot.com/u/rvzello)\
**Post date:** [April 27, 2022, 9:02pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/3 "2022-04-27T21:02:20Z")

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We use custom objects to represent product and have pipeline associated with product engagement level. It’s nice to have the pipeline but being able to build a funnel report based on it is really needed.

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**Author:** ![SCarroll4](https://avatars.discourse-cdn.com/v4/letter/s/dfb087/32.png) [@SCarroll4](https://community.hubspot.com/u/SCarroll4)\
**Post date:** [May 24, 2022, 6:28pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/4 "2022-05-24T18:28:14Z")

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We use custom object heavily. The lack of support towards things like funnel reports is pretty disapointing. Funnel reporting should be the absolute minuium provided for Custom Objects.

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**Author:** ![Ellesyanna](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ellesyanna/32/55434_2.png) [@Ellesyanna](https://community.hubspot.com/u/Ellesyanna)\
**Post date:** [October 24, 2022, 4:10pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/5 "2022-10-24T16:10:36Z")

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This is very much needed. I would definitely need all functionalities associated with a deal pipeline, without it being deals. So we can also manage which properties are required when moving a record from one stage to another

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**Author:** ![HubSpotMaster](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/hubspotmaster/32/31853_2.png) [@HubSpotMaster](https://community.hubspot.com/u/HubSpotMaster)\
**Post date:** [November 2, 2022, 5:29pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/6 "2022-11-02T17:29:40Z")

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Yes - Pipeline should replicate all features of normal pipelines

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**Author:** ![Emily-Ryan](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/emily-ryan/32/93181_2.png) [@Emily-Ryan](https://community.hubspot.com/u/Emily-Ryan)\
**Post date:** [November 30, 2022, 6:06am UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/7 "2022-11-30T06:06:22Z")

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Yes please!

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**Author:** ![TJelsma](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/tjelsma/32/48852_2.png) [@TJelsma](https://community.hubspot.com/u/TJelsma)\
**Post date:** [February 7, 2023, 12:59pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/8 "2023-02-07T12:59:05Z")

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+1 Yes needed

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**Author:** ![Lofman](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/lofman/32/64933_2.png) [@Lofman](https://community.hubspot.com/u/Lofman)\
**Post date:** [March 15, 2023, 11:41am UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/9 "2023-03-15T11:41:51Z")

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This would make reporting on a custom object so much easier!

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**Author:** ![Jenny26](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jenny26/32/39891_2.png) [@Jenny26](https://community.hubspot.com/u/Jenny26)\
**Post date:** [April 17, 2023, 11:20pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/10 "2023-04-17T23:20:50Z")

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This would be so helpful!

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**Author:** ![ThaisCampbell](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/thaiscampbell/32/95016_2.png) [@ThaisCampbell](https://community.hubspot.com/u/ThaisCampbell)\
**Post date:** [May 23, 2023, 8:51pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/11 "2023-05-23T20:51:35Z")

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Good idea!

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**Author:** ![LudmillaGarcia](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ludmillagarcia/32/17331_2.png) [@LudmillaGarcia](https://community.hubspot.com/u/LudmillaGarcia)\
**Post date:** [May 24, 2023, 4:11pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/12 "2023-05-24T16:11:15Z")

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that would be great

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**Author:** ![ILouise](https://avatars.discourse-cdn.com/v4/letter/i/f17d59/32.png) [@ILouise](https://community.hubspot.com/u/ILouise)\
**Post date:** [July 18, 2023, 4:55pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/13 "2023-07-18T16:55:31Z")

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Isso seria um ganho para nossa operação!

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**Author:** ![CHarro](https://avatars.discourse-cdn.com/v4/letter/c/dec6dc/32.png) [@CHarro](https://community.hubspot.com/u/CHarro)\
**Post date:** [July 28, 2023, 8:37pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/14 "2023-07-28T20:37:41Z")

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This would be really great, and it would be awesome to get time-tracking capabilities for custom objects as well -- conversion rates and stage speeds are important for processes other than just revenue generation.

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**Author:** ![JBooth3](https://avatars.discourse-cdn.com/v4/letter/j/df705f/32.png) [@JBooth3](https://community.hubspot.com/u/JBooth3)\
**Post date:** [August 8, 2023, 2:34am UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/15 "2023-08-08T02:34:11Z")

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This is really needed - the ability to do everything with a custom object pipeline that you can with a Deal pipeline - in particular create reports like this one from analytics for custom objects would really help to track Customer health over time.

 ![Screenshot 2023-08-08 at 12.32.32 pm.png](https://d2qpr2jzcazej7.cloudfront.net/original/2X/a/af5168d64adab108fe6bc01343722aa7c459ced9.png)

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<div class="post-metadata">

**Author:** ![Simzie](https://avatars.discourse-cdn.com/v4/letter/s/b9bd4f/32.png) [@Simzie](https://community.hubspot.com/u/Simzie)\
**Post date:** [August 30, 2023, 9:08am UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/16 "2023-08-30T09:08:41Z")

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It would be great if we can have this feature out asap as it creates difficulties tracking historical data, given the many reports we can create using the Hubspot CRM.

- Also good to have tracking properties and their changes for custom objects as well

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<div class="post-metadata">

**Author:** ![Emily-Ryan](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/emily-ryan/32/93181_2.png) [@Emily-Ryan](https://community.hubspot.com/u/Emily-Ryan)\
**Post date:** [November 6, 2023, 2:49am UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/17 "2023-11-06T02:49:35Z")

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+1 please!

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**Author:** ![SaritaUrban](https://avatars.discourse-cdn.com/v4/letter/s/838e76/32.png) [@SaritaUrban](https://community.hubspot.com/u/SaritaUrban)\
**Post date:** [November 17, 2023, 5:20pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/18 "2023-11-17T17:20:31Z")

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Super idea! Please develop!

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**Author:** ![MichaelWillis](https://avatars.discourse-cdn.com/v4/letter/m/839c29/32.png) [@MichaelWillis](https://community.hubspot.com/u/MichaelWillis)\
**Post date:** [April 2, 2024, 2:05am UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/19 "2024-04-02T02:05:57Z")

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+1 to the expanded thoughts of @Simzie and @JBooth3 above - my team needs to be able to report on time in stage for our custom objects, and a funnel report would be fantastic!

Even more frustrating is that I can see via API that the pipeline functionality of custom objects looks like it might be copied over from Deals and just not fully implemented… they expose time in stage but they’re not populated and there’s no way I can see to access/enable/update these fields.

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**Author:** ![AndreaK](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/andreak/32/87811_2.png) [@AndreaK](https://community.hubspot.com/u/AndreaK)\
**Post date:** [January 18, 2025, 12:03pm UTC](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147/20 "2025-01-18T12:03:09Z")

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Yes, this is someting that most of our clinets are expecting - since you can create a pipeline.

[Next page](https://community.hubspot.com/t/custom-object-pipelines-need-a-funnel-report/48147.md?page=2)
