# Custom Object Personalization Tokens in Sequence Templates

**URL:** <https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150>\
**Category:** HubSpot Ideas\
**Tags:** snippets, sequences, object, properties\
**Created:** [July 22, 2021, 1:14pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150 "2021-07-22T13:14:56Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![EGopaul](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/egopaul/32/44503_2.png) [@EGopaul](https://community.hubspot.com/u/EGopaul)\
**Post date:** [July 22, 2021, 1:14pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/1 "2021-07-22T13:14:56Z")

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Hi!

It would be really great to have personalization tokens available from custom objects within the template creator. We use these templates for sales sequences and would like to be able to customize emails with properties from our custom objects. In our case, we have contacts associated to buildings (our custom object) and would find it useful to be able to reference the address or name of one of their buildings in an email.

Please let me know if you need any more details on the use case!

Thank you!

Evergreen

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**Author:** ![rwong](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rwong/32/31383_2.png) [@rwong](https://community.hubspot.com/u/rwong)\
**Post date:** [August 10, 2021, 1:22am UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/2 "2021-08-10T01:22:58Z")

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Upvoting on behalf of a customer as well!

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**Author:** ![Herko](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/herko/32/95715_2.png) [@Herko](https://community.hubspot.com/u/Herko)\
**Post date:** [August 20, 2021, 12:37pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/3 "2021-08-20T12:37:19Z")

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Actually, it’s sad that a custom object doesn’t have the same capabilities as the Hubspot object…

So Hubspot, don’t see this as a customer wish but as a bug

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**Author:** ![IGliottone](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/igliottone/32/102498_2.png) [@IGliottone](https://community.hubspot.com/u/IGliottone)\
**Post date:** [September 1, 2021, 7:54pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/4 "2021-09-01T19:54:40Z")

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Agree this should be out of the box functionality…not a request/wish. We also need the personalization tokens available within marketing emails as well as templates.

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**Author:** ![Jon\_Pittham](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jon_pittham/32/93635_2.png) [@Jon\_Pittham](https://community.hubspot.com/u/Jon_Pittham)\
**Post date:** [January 14, 2022, 1:56pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/5 "2022-01-14T13:56:52Z")

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Yep. We have a customer who really needs this, along with Custom Object tokens in snippets.

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**Author:** ![Pierrick](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/pierrick/32/25324_2.png) [@Pierrick](https://community.hubspot.com/u/Pierrick)\
**Post date:** [January 19, 2022, 8:00am UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/6 "2022-01-19T08:00:12Z")

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We need this at Agicap

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**Author:** ![CGoodwinOlsen](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/cgoodwinolsen/32/2490_2.png) [@CGoodwinOlsen](https://community.hubspot.com/u/CGoodwinOlsen)\
**Post date:** [February 25, 2022, 2:28pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/7 "2022-02-25T14:28:56Z")

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This is a much needed function! And hard to imagine that the effort required to enable is significant…?

Our use case: we have a custom object called “Projects” for following up on post-sales Onboarding process. In this process there are a lot of interactions (emails) with the customer, and it is very desired to be able to use custom object personalization tokens for email templates and snippits.

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**Author:** ![GEiselt](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/geiselt/32/89529_2.png) [@GEiselt](https://community.hubspot.com/u/GEiselt)\
**Post date:** [March 2, 2022, 1:03am UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/8 "2022-03-02T01:03:15Z")

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Absolutely necessary. Not sure why we can use personalization tokens from custom objects in other parts of the platform (e.g. marketing emails) but not here. Would love this as an update!

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**Author:** ![dwc1993](https://avatars.discourse-cdn.com/v4/letter/d/ecd19e/32.png) [@dwc1993](https://community.hubspot.com/u/dwc1993)\
**Post date:** [April 13, 2022, 5:35pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/9 "2022-04-13T17:35:31Z")

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We need this because we have our Implementation specialist working OUT of our custom objects and they need to send emails using templates.

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**Author:** ![rjonesSolaria](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rjonessolaria/32/77940_2.png) [@rjonesSolaria](https://community.hubspot.com/u/rjonesSolaria)\
**Post date:** [June 10, 2022, 6:13pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/10 "2022-06-10T18:13:40Z")

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I don’t understand why this functionality doesn’t exist. There are infinte uses for custom objects, and obviously they contain data that is important and needed to our use cases, so why limit the capabilities? We can only insert them into automated emails and \*only\* if you an enterprise account. I need to create an email template that shares a contact’s user login info for our app, the login info is stored in a custom object. Now if someone needs their login info I have to manually copy and paste it or I have to manually enroll them in a workflow??? that seems so ridiculous.

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**Author:** ![ASpendley](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/aspendley/32/195457_2.png) [@ASpendley](https://community.hubspot.com/u/ASpendley)\
**Post date:** [June 27, 2022, 12:48pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/11 "2022-06-27T12:48:40Z")

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We also need this to pull contract data to send to a contact.

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**Author:** ![JusinP](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jusinp/32/31184_2.png) [@JusinP](https://community.hubspot.com/u/JusinP)\
**Post date:** [August 3, 2022, 3:44pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/12 "2022-08-03T15:44:56Z")

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is this not a thing yet? it seems like it should be fairly straight forward we are already doing it in workflows!

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**Author:** ![JMott9](https://avatars.discourse-cdn.com/v4/letter/j/5f8ce5/32.png) [@JMott9](https://community.hubspot.com/u/JMott9)\
**Post date:** [September 1, 2022, 6:15pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/13 "2022-09-01T18:15:01Z")

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Agreed!! We would love to have custom object personalization tokens in snippets, as well as templates. It is surprising that it does not exist since they are available in workflows! Our custom objects are just as essential to our business as deals, tickets, etc.

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**Author:** ![LeeEllis](https://avatars.discourse-cdn.com/v4/letter/l/cdc98d/32.png) [@LeeEllis](https://community.hubspot.com/u/LeeEllis)\
**Post date:** [September 12, 2022, 8:12pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/14 "2022-09-12T20:12:02Z")

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At Enterprise level prices: isn’t the whole idea of premium, custom objects, to integrate seamlessly into Hubspot? Doesn’t seem like “copy your custom object data to the contact record with a workflow then create your template” is seamless. How about moving some of those premium $$ to get this thing working “seamlessly” and not wrapped up in bubble gum and bailing wire.

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<div class="post-metadata">

**Author:** ![rocketlanding](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rocketlanding/32/26012_2.png) [@rocketlanding](https://community.hubspot.com/u/rocketlanding)\
**Post date:** [September 14, 2022, 1:06pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/15 "2022-09-14T13:06:36Z")

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Please, this is critical as soon as you need custom objects to drive pipelines.

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**Author:** ![DSearle](https://avatars.discourse-cdn.com/v4/letter/d/e495f1/32.png) [@DSearle](https://community.hubspot.com/u/DSearle)\
**Post date:** [September 27, 2022, 8:22am UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/16 "2022-09-27T08:22:55Z")

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I couldn’t agree more. This is vital.

How many votes/comments do you need before this is actioned as a priority?

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<div class="post-metadata">

**Author:** ![RLee8](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rlee8/32/98997_2.png) [@RLee8](https://community.hubspot.com/u/RLee8)\
**Post date:** [September 27, 2022, 8:36am UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/17 "2022-09-27T08:36:31Z")

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I cant believe it doesnt do this! Standard hubspot - lacking basic functionality!

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**Author:** ![bunin](https://avatars.discourse-cdn.com/v4/letter/b/f08c70/32.png) [@bunin](https://community.hubspot.com/u/bunin)\
**Post date:** [November 15, 2022, 12:01pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/18 "2022-11-15T12:01:05Z")

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Need this badly

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**Author:** ![ZEstey](https://avatars.discourse-cdn.com/v4/letter/z/f14d63/32.png) [@ZEstey](https://community.hubspot.com/u/ZEstey)\
**Post date:** [January 26, 2023, 11:36pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/19 "2023-01-26T23:36:16Z")

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shocked this isn’t a thing yet - this is a NEED TO HAVE!

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**Author:** ![JBard](https://avatars.discourse-cdn.com/v4/letter/j/a5b964/32.png) [@JBard](https://community.hubspot.com/u/JBard)\
**Post date:** [January 31, 2023, 5:08pm UTC](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150/20 "2023-01-31T17:08:23Z")

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Upvoted as well. This is a must have. Thank you!

[Next page](https://community.hubspot.com/t/custom-object-personalization-tokens-in-sequence-templates/41150.md?page=2)
