I agree, this is very much needed. Thanks!
Need this too please!
Over a year later and I completely agree that is extremely frustrating for marketing data analysts. It baffles me that you can’t create a report for engagement by campaigns, but you can for individual emails. At an executive reporting level, this is absolutely necessary!
I am just looking into this and cannot believe how cumbersome and limited the email reporting capabilities are. I thought it was me but after reading this thread it seems to be a real issue. Is someone from @hubspot team going to address this thread and provide some guidance, best practices within the current infrastructure and whether there’s a plan to make this easier?
I just need the ability to access the data /metrics HubSpot is already collecting, and want to build out my own dashboards.
Yes advanced customizable marketing reports for dashboards for social ads, emails, campaigns, everything in the marketing dropdown. Please!
Hi team,
Leaving a comment for customer here.
Currently, if we have professional subscription or above, we can use Custom Report and select “Marketing Emails”. However, the report will only take in one metric (e.g. Clicks OR Opens OR Sent)
Users have to create multiple reports just to show the different metrics on dashboard.
Hence, really hoping we can allow these metrics to be selected in one report.
Thank you!
Hi @YiRui_Chua ,
Thanks for chiming in here. I believe most of us on this thread have a Professional subscription and find the existing reporting capabilities for Email marketing completely subpar.
I appreciate your update, however, are you able to share a timeline on when HubSpot team is going to focus on enhancing this to at least bring it to a foundational level, let alone advanced?
Thanks!
Hi @sbk_100
Thank you for that (:
I am actually from the Support team - so the above points were to re-emaphasised to our product team why this tool would be hugely beneficial to our customers in general.
Currently, there isn’t a timeline we can share regarding this tool - should there be any updates, you would hear from our Product Team directly here.
Hope that clarifies.
Huge Need. We are spending a lot of time exporting and creating reports over and over.
On top of the data not syncing in any fashion with Data Studio or the connectors I’ve looked into. It’s a ton of manual work.
Another vote from me! It feels like this should be an easy report to set up…
Echoing all the above. This is definitely needed. We’re a franchisor and set up automated email campaigns for our franchisees and want to be able to show them email performance reports based on just how their contacts are interacting with our email content.I thought I had figured out a rudimentary workaround on this using the custom report tool but apparently, you can’t serve up email marketing metrics via the custom reporting tool to our franchisees unless we give them full access to reports (traffic analytics, form analytics, campaign analytics), which we obviously don’t want to do. HubSpot please make this a priority.
Being able to compare open rates, click rates, bounce rates, etc. by email type (i.e. article, event, newsletter) and by contact owner or division would be greatly beneficial to us. I have been working within custom reports but can’t seem to pull these particular metrics in easily.
This would be a game-changer in Email performance reporting.
Upvoted. I need to be able to build custom email reports that allow multiple metrics (clicks, opens, etc) as well as filter down by which emails I want to show either by campaign, name includes, or another method. I’ve pulled the standard reports but it doesn’t allow us to filter out just the emails we want to see. I wish we could both save and customize all of the reports under Analyze for each marketing item (emails, forms, sequences, etc).
@YiRui_Chua We use the work around report you mention. Its great when you are just accumilating data. It is not work well when you want to report data month over month. Unless you have a trick to customize the report to allow it to update each month with last months stats.
HubSpot has some usable email reports if only you can customize them, add filters, etc… Why you can’t do that is a mystery.
This would be super helpful to be able to do this!
It would be so helpful if we could filter this information. Save so much time taking the data outside of Hubspot to report on.
The ability to do this would be super helpful for us too!
Can’t believe this still isn’t available
Yes to this! Currently the quick fix I’m doing is embedding the email analytics dashboard as a report onto the custom dashboards for reporting purposes.