Complete agree. We need all of this too and more. I would love to be able to report out on my email open/click rates and cut the stats by user demographics (i.e. age, gender, mobile/desktop, and end goal).
We have to do a lot of API exporting and maneuvering to make this happen today, and even then it’s often a bit off.
It would be great to attach an end goal to emails as well. For example, if the email were pushing a quiz that we have on our platform I’d like to see open, click, and then track if the user hit the end URL for the quiz. I know I can do this at the workflow level, but it’s quite cumbersome to build a workflow for all individual emails to get to this level of detail. Other systems like Intercom have this built into individual emails. It’s important to see opens and clicks, but more valuable to see if the user converted on the page they were sent to after the click.