# CTAs triggers

**URL:** <https://community.hubspot.com/t/ctas-triggers/119028>\
**Category:** HubSpot Ideas\
**Tags:** ctas\
**Created:** [October 23, 2024, 6:19pm UTC](https://community.hubspot.com/t/ctas-triggers/119028 "2024-10-23T18:19:31Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![StephCameron](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/stephcameron/32/195113_2.png) [@StephCameron](https://community.hubspot.com/u/StephCameron)\
**Post date:** [October 23, 2024, 6:19pm UTC](https://community.hubspot.com/t/ctas-triggers/119028/1 "2024-10-23T18:19:31Z")

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It would be cool to abe able to choose if the CTA triggers are AND or OR. This would give us a lot more power of decision over who sees them.

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**Author:** ![GHector0](https://avatars.discourse-cdn.com/v4/letter/g/74df32/32.png) [@GHector0](https://community.hubspot.com/u/GHector0)\
**Post date:** [March 27, 2025, 8:36am UTC](https://community.hubspot.com/t/ctas-triggers/119028/2 "2025-03-27T08:36:11Z")

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Anyone have input on this idea?

I have the same issue, but it is an issue rather than a nice to have.

We have leads coming in from a ref site (just using ref URL as the ‘show to’ can be unreliable) to our product login page, which is a subdmain of our main website.

When using the **Who will it be shown to?** does the ref URL read UTM parameters as well?

If UTM parameters are not read in the ref URL, then the **Show CTA** option would have to be **AND** logic, otherwise there is a danger of the CTA appearing on all of our webiste pages e.g. query parameter is source=ref1 AND website URL is [targetpage].

Thanks

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**Author:** ![GHector0](https://avatars.discourse-cdn.com/v4/letter/g/74df32/32.png) [@GHector0](https://community.hubspot.com/u/GHector0)\
**Post date:** [May 15, 2025, 10:15am UTC](https://community.hubspot.com/t/ctas-triggers/119028/3 "2025-05-15T10:15:40Z")

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Result on this was that the CTA trigger for ‘show CTA’ when URL contains, does include UTMs. To note, that I could only get it to work with the “contains” operator and wildcard characters aren’t available to use.

A related item to note is that UTM parameters can be used to populate form fields, but not to change in field text for personalisation.
