I often use CTAs that end in TODAY or NOW… to create a bit of urgency.
- Get Started. For CTAs that start a prospect on the sales cycle.
- Read Now! For an eBook/whitepaper CTA
- Demand Your Demo! For a free trial offer type CTA
“Try For Free” appeals strongly to me.
“Start Now” - keeps the momentum going
“Connect Now” - helps them to feel the will have a personalized experience
Download now and Learn more.
Download My Free Offer (name of offer)
Sign Up Now
- Sign up for Newsletter
- Free Whiteboard Session
- Audit Now
Great
- “Get involved”
- “Learn more” - I try not to use this one so much, lol
- “Download Now” or “Download Here”
Any action verb that is appropriate to the content at hand can be used for me. It has to make sense within the content and context.
- Get your quote
- Book demo
- Schedule call
- Sign up
get the free guide now
great advice
Get Free XXX (product name)
Depends on our audience and where they are in their buying cycle. For government agencies looking to purchase upgraded technology solutions before their 4th quarter, a “Request Quote Now” CTA works well. For buyers just starting the Market Research phase, “Download Our Whitepaper” or “Register For Webinar” works well.
“Speak to an advisor today”
I like “Yes, sign me up” because it’s personalized, and it shows action!
“Save My Seat” when we are advertising an event or conference.
Get Free Consultation
Have you tested Get your free demo to get your free consultation. I am considering the two right now and would love to know why one vs. the other if you have info behind it. If it is just what you prefer. I get that too!
“Claim offer now!”
“Sign up for free today”