I do not manage an online community but we do use CTA on our websites for white papers, quotes and to sign-up for our blog.
“Download Now”
“Engage With Us”
“Share Your Thoughts”
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Ive always liked “more info” or when im on a insurance page they have “get free qoute” I dont wanna have to search for the qoute page is.
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Depends on what it is - if it’s a video I usually put “watch now” if it’s a content download I put “get the ebook” etc.
Not enough companies apply personalization within CTA’s.
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Good to have a CTA for conversion
It really depends on the audience. If it’s B2C, I feel I can be more creative and fun with things like “Join the Tribe.” B2B clients seem to appreciate a more straightforward approach, such as “Get the Guide.”
The free is a good hook.
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{Download Now} gets me all the time! I almost alway Download Now.
For more information sharing -: “I want to learn more”
For newsletters -: “I want to stay updated”
For new product features-:“I want to learn more about better product”
Gain Access or Gain Exclusive Access
I always wonder what grade level to write my copy to. Grade 10? Grade 4?
I’m aiming for grade 8, but it really depends on the context
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