# CTA Button A/B testing for email

**URL:** <https://community.hubspot.com/t/cta-button-a-b-testing-for-email/75083>\
**Category:** Email Marketing Tool\
**Created:** [February 13, 2023, 3:07pm UTC](https://community.hubspot.com/t/cta-button-a-b-testing-for-email/75083 "2023-02-13T15:07:32Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![adesko](https://avatars.discourse-cdn.com/v4/letter/a/e99b99/32.png) [@adesko](https://community.hubspot.com/u/adesko)\
**Post date:** [February 13, 2023, 3:07pm UTC](https://community.hubspot.com/t/cta-button-a-b-testing-for-email/75083/1 "2023-02-13T15:07:32Z")

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Hi All !!

Does anyone know how to go about A/B tesing CTA buttons in emails on Hubspot? My company is currently A/B testing subject lines but is going to switch to testing CTA buttons in our emails. Any information is greatly appreciated !!

Thank you 🙂

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**Author:** ![jolle](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jolle/32/44040_2.png) [@jolle](https://community.hubspot.com/u/jolle)\
**Post date:** [February 14, 2023, 3:19am UTC](https://community.hubspot.com/t/cta-button-a-b-testing-for-email/75083/2 "2023-02-14T03:19:38Z")

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Hey @adesko, thanks for reaching out!

[Check out this HubSpot Knowledge Base article on A/B testing CTA buttons](https://knowledge.hubspot.com/cta/a/b-test-your-calls-to-action-ctas). That article should walk you through what you need to create a multivariate test (then you just need to embed the CTA buttons within the email).

Hope this helps!!

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**Author:** ![Jerdaine\_digita](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jerdaine_digita/32/35956_2.png) [@Jerdaine\_digita](https://community.hubspot.com/u/Jerdaine_digita)\
**Post date:** [February 16, 2023, 3:01am UTC](https://community.hubspot.com/t/cta-button-a-b-testing-for-email/75083/3 "2023-02-16T03:01:17Z")

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Sure, here are the steps to A/B test CTA buttons in emails on Hubspot:  
Create two versions of your email, with different CTA buttons.  
In Hubspot, select the email you want to test and click on “Actions” \>  
“Create A/B test.”  
Choose “Button” as the element to test and select the two versions of your  
CTA button.  
Set the sample size and duration for the test.  
Monitor the results in Hubspot’s A/B testing dashboard.  
Choose the winning version of the email and use it in your email campaigns.  
Remember to test only one variable at a time and ensure that you have a  
large enough sample size and test duration to get statistically significant  
results.