Creating landing page for newsletter sign-up

Smart CRM & Sales Hub Tips, Tricks & Best Practices
1

Hi - I was wondering if anyone knows how to create a landing page on Hubspot to get people to sign-up for a newsletter? Ideally these people who signed up will be automatically added to a certain list.

2

@Mlho there are a few steps to take for creating a newsletter sign up landing page:

1 - create the form you want to use for the newsletter sign up

2 - create an active list that adds anyone who completes that form to the active list

3 - create a workflow to automate contact management (for example, set them to marketing contact so they’ll receive emails)

4 - choose a free theme (or buy a theme) from the marketplace that includes landing page templates

5 - create a landing page with the template, selecting your form that you created in step 1

6 - link your new landing page to relevant CTAs on your website to get people to sign up

3

Hi @Mlho,

Happy to help here and add to @Jnix284’s excellent advice.

  1. Create a landing page following these steps: https://www.youtube.com/watch?v=YG0V8SqYkrg
  2. Create a form following these steps: https://www.youtube.com/watch?v=e5f4Nzg7ciw
  3. Create an active list of contacts who submit the form: Create segments
  4. Create your email and send it to the list: Create and send marketing emails

There are nuances to this, such as form consent settings. If you have any detailed questions, let me know.

Best regards

4

Thanks for adding all the links @karstenkoehler, I was thinking of this more like the process and not the technical aspect - as every step has a lot of steps involved, hopefully this helps @Mlho get started with building the LP!

5

Hey @Mlho

Here are the steps mentioned how you can create a landing page In HubSpot: Create and customize pages

After creating a landing page add a form to it and in the

  • After configuring the form, set up the form’s actions to add contacts to a specific list:

    • In the actions, dropdown menu options select create a list of contacts

      option.

    • Choose or create the list where you want new contacts to be added automatically.

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Let me know if you have any follow-up questions.
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6

Hi @Mlho

adding other suggestions here for you 'd

be to add pop-up forms into your current website or blogs.

Also Standard forms can also be displayed as pages when you use the share link, and this will save the time of creating a page (but of course this will depend on the metrics that you want to see later).

You can also take advantage of the forms automations to send a confirmation subscription email.

hope this helps