Creating FB Ads Lead generation Campaign Optimized by CRM Events

Marketing & Content Hub Ads
1

Hey guys,

Does anyone know how to set up a Lead generation campaign that’s optimized towards CRM Events?

Where I am so far:
1. I know I need the CRM Data sources set up.

2. I know that I can set that up through webhooks or the easier way that’s through Zapier

3. Furthermore, I know that this types of campaigns give you a Facebook ID (something really important because that’s how Facebook tracks conversions when using the CRM data source).

4. I know HubSpot automatically syncs all the lead forms from Facebook and maps out the fields to match with HubSpot’s

My problem is that when mapping those out, they don’t bring the Facebook ID, making it impossible to use Facebook API (through Zapier or anything else) to track which events belong to which profiles.

Has anyone successfully used Facebook’s API (through Zapier or webhooks) with HubSpot to run Lead Generations Campaigns?4

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optimized to CRM conversions?

2

Hi @AQuiroga,

Thanks for reaching out!

I wanted to add our experts to this conversation.

Hi @MandyDROS, @Mike_Eastwood, @StjepanGrcic, @Olivia_Bagnall - Do you have any recommendations or insight for @AQuiroga?

Thank you!

Best,

Kristen

3

Hi @AQuiroga

I recommend using HubSpot to send the conversion to Facebook (without Zapier).

Here’s how to sync conversions.

It takes a bit of effort but it’s worth it.

Cheers

Mike

p.s. thank you for the mention @kvlschaefer