# Creating Contact List based on ESP/Device Opens

**URL:** <https://community.hubspot.com/t/creating-contact-list-based-on-esp-device-opens/14448>\
**Category:** Lists, Lead Scoring & Workflows\
**Tags:** lists, workflows\
**Created:** [May 20, 2019, 5:58pm UTC](https://community.hubspot.com/t/creating-contact-list-based-on-esp-device-opens/14448 "2019-05-20T17:58:13Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![ty\_lny](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ty_lny/32/48509_2.png) [@ty\_lny](https://community.hubspot.com/u/ty_lny)\
**Post date:** [May 20, 2019, 5:58pm UTC](https://community.hubspot.com/t/creating-contact-list-based-on-esp-device-opens/14448/1 "2019-05-20T17:58:13Z")

</div>

Anyone know of a way to use ESP or Device Open information that can be found from an individual recipient’s “Activity” to create a segmented list?

Ex. I’d like to establish a Workflow that adds contacts who opened a campaign on mobile into one segment and those that opened on desktop to another.

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<div class="post-metadata">

**Author:** ![MFrankJohnson](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mfrankjohnson/32/22490_2.png) [@MFrankJohnson](https://community.hubspot.com/u/MFrankJohnson)\
**Post date:** [May 20, 2019, 8:23pm UTC](https://community.hubspot.com/t/creating-contact-list-based-on-esp-device-opens/14448/2 "2019-05-20T20:23:06Z")

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**Q** : Anyone know of a way to use ESP or Device Open information that can be found from an individual recipient’s “Activity” to create a segmented list? ?

**Short A** : No.

**Longer A** :

Not sure what your use case is, but don’t think there’s a built-in native HubSpot way to directly segment Contacts based on the device used to open a specific HubSpot Marketing Email campaign. (

_pretty sure there’s not_

)

That being said, if you need to build such a segment in HubSpot, you’ll want to compel visitors, email recipients, whatever to engage with SMART CONTENT based on their current device type. Smart CTAs work well when trying to identify devices.

- **see image (Smart CTA)**

**NOTE** : _Normally, each CTA Smart Version would appear identical to all device types. We only changed the buttonization to emphasize the Smart Content differences._

![hubspot-cta-smart-by-device-type-gif.gif](https://d2qpr2jzcazej7.cloudfront.net/original/3X/b/b/bbb5ce0bfc5b49bae24f05fee87b79111b3dc1ba.gif)  
HubSpot Smart CTA: Using Device Type

++  
HubSpot can also automatically render Smart Content (including CTA’s) on pages based on which device is being used to view it.

- **see image (Smart Content on HubSpot Pages)**

 ![hubspot-page-content-by-device-type.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/d/0/d08c345d0fd528a9ae30e23291ff43ad20b5afd0.png)  
HubSpot Page Using Smart Content By Device Type

+++

Once we have engagement, we can THEN build segments to serve Contacts using those devices. (if appropriate, as in your use case)

- **see image (Smart List by Device Type)**

![hubspot-list-cta-clicks-by-device-type-gif.gif](https://d2qpr2jzcazej7.cloudfront.net/original/3X/7/8/78c168dbee1db51b667960686478ab4357cd46ee.gif)  
HubSpot Smart List: Contacts By Device Type (who clicked CTA)

RESOURCES

- see [Get started with smart content](https://knowledge.hubspot.com/articles/kcs_article/cos-general/get-started-with-smart-content)

- see [Add smart content to your emails, website pages, landing pages, and templates](https://knowledge.hubspot.com/articles/kcs_article/cos-general/add-smart-content-to-your-website-pages-landing-pages-and-emails)

- see [Smart content | Frequently Asked Questions](https://knowledge.hubspot.com/articles/kcs_article/cos-general/smart-content-faq)

While there are exception use cases to most best practices, these FAQs cover a wide range of Smart Content Do’s and Dont’s.

Help answer your question? If so, remember to accept this solution now.

Best,  
Frank

Chief HubSpot Consultant

#hsc-li-05

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