Creating a personalized token for a reply-to email within a CTA

How can I include a personalized reply-to token for a cta button that prompts the contact to reply to the specific channel.

We already collect the data for the delegate the proper channel and the property is built. Just need to know how I can put it altogether within a CTA button.

Hi @JTorres17,

Thanks for reaching out to the Community!

I’m not entirely sure I understand. Could you give me a bit more detail on what you mean by “personalized reply-to token” in a CTA button?

If you could provide an example of what you’re looking for, and any screenshots showing your example would be very helpful for our investigation.

Thanks!

Diana

So essentially im building the email, the cta is in yellow and if they click on it - i’d like for it to automatically start an email to whoever the appropriate channel would be. (ex. Department Manager) - the Properties are already built and we collect the data so if someone from AZ wanted to reply and the closest location to them would be pheonix, then i’d want the cta auto-populate the deparment manager’s email in AZ

Hi @JTorres17,

Thanks for the details!

As I understand it, what you’re looking for is the ability to use personalization tokens within CTAs. Unfortunately, this isn’t currently possible due to the way CTAs are structured and integrated into marketing emails. As you can see, other users have made similar requests: Allow Personalization Tokens to be Used as URLS in CTAs but it is marked as “Not Planned” at the moment. I recommend upvoting the idea, as the more visibility it gains, the more likely it is to be considered for future review by our product team.

In the meantime, the best workaround we can suggest is to include personalization tokens in the links within your email. This will allow you to direct the recipient to the appropriate mailto link based on the Department Manager value.

I hope this helps clarify things!

Diana