Hey @LizaW
We were also facing similar kind of issues since we started using HS. Without, tracking the performance of the forms, we were not able to communicate a clear picture to our clients.
Sometime back we came across this tool, called Sprinkle which integrates beautifully with HS and other CRM systems that our clients are using. Now we are able to build customised reports which HS doesn’t even provide.
Hope this helps.
Cheers
Sam